Industry group, 5418
Advertising, Public Relations, and Related Services
481,600 people work in this industry in the US, at mean pay of $92,910 a year (BLS, May 2025). What follows is how much of their working time the best AI models could finish, when, and in which jobs and tasks. Estimates.
of the paid hours. Estimate.
a year: 273 million hours at what they cost. Not a forecast of savings.
- 68%
- 18%
- 14%
of the paid hours are within reach now in tasks people already bring to Claude. Another 19% is within reach in tasks not yet seen there.
Across the US: 22% within reach now and 37% by the end of 2028, on the long-run pace at four in five.
Share of the paid hours within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
How far this has come
With GPT-4, measured in March 2023, 0% of this industry's paid hours were within reach at . With Claude 3.7 Sonnet, measured in February 2025, 1%. With Claude Mythos Preview (early), measured in April 2026, 22%. Today's estimate: 28%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
Where the hours are
Jobs by hours within reach now. The 40 largest jobs hold 86% of the people.
| People | Pay here | |||
|---|---|---|---|---|
| Advertising Sales Agents | 43,870 | 54% | 49 million | $73K |
| Graphic Designers | 19,600 | 51% | 21 million | $61K |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | 21,310 | 43% | 19 million | $71K |
| General and Operations Managers | 25,680 | 23% | 12 million | $128K |
| Customer Service Representatives | 8,440 | 64% | 11 million | $47K |
| Bookkeeping, Accounting, and Auditing Clerks | 6,640 | 78% | 11 million | $51K |
| Public Relations Specialists | 37,610 | 12% | 9.7 million | $77K |
| Office Clerks, General | 8,170 | 54% | 9.2 million | $41K |
| Art Directors | 16,040 | 27% | 8.9 million | $121K |
| Demonstrators and Product Promoters | 17,360 | 21% | 7.7 million | $37K |
| Project Management Specialists | 10,190 | 33% | 7 million | $78K |
| Market Research Analysts and Marketing Specialists | 41,070 | 7% | 6.2 million | $77K |
People: BLS counts for this industry, May 2025. Pay here: the median paid for the job in this industry, else its mean, else the national median. 123 smaller jobs (65,610 people) count in every total but are not listed. Task data covers 99% of the industry's people; the rest are in BLS "all other" groups with no task list, or in counts BLS does not publish.
The tasks with the most hours within reach by the end of 2028
Across the whole industry, on the chosen pace and reliability.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Market Research Analysts and Marketing Specialists23 million hours90% of the task within reach
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Public Relations Specialists18 million hours90% of the task within reach
- Identify new advertising markets, and propose products to serve them.Advertising Sales Agents14 million hours99% of the task within reach
- Maintain assigned account bases while developing new accounts.Advertising Sales Agents12 million hours100% of the task within reach
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Market Research Analysts and Marketing Specialists10 million hours98% of the task within reach
- Develop sales presentations or proposals to explain service specifications.Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel9.1 million hours100% of the task within reach
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.Advertising Sales Agents9.1 million hours100% of the task within reach
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Market Research Analysts and Marketing Specialists8.3 million hours96% of the task within reach
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Market Research Analysts and Marketing Specialists7.6 million hours69% of the task within reach
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.Graphic Designers7 million hours100% of the task within reach
Scan a typical company in this industry
The industry's largest jobs, in the proportions BLS counts across the whole industry, at the pay it pays, run through the company scan. A starting point before you have a roster, or a benchmark for the one you have.
Next to this industry
Within reach now and by the end of 2028, long-run pace, four in five.
- Computer Systems Design and Related Services2,445,140 people24% now, 69% by 2028
- Management, Scientific, and Technical Consulting Services1,872,730 people24% now, 65% by 2028
- Architectural, Engineering, and Related Services1,719,390 people18% now, 61% by 2028
- Legal Services1,224,710 people25% now, 62% by 2028
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services1,091,370 people34% now, 75% by 2028
- Scientific Research and Development Services931,790 people16% now, 57% by 2028
- Other Professional, Scientific, and Technical Services881,820 people26% now, 44% by 2028
- Specialized Design Services151,930 people27% now, 70% by 2028
How it is built: BLS counts the people in each job in this industry; each job's tasks and their lengths give its share within reach at a date; the industry's share is those shares weighted by people. Value is pay times 1.43 for benefits and payroll costs. Seen in Claude use splits today's share by whether Anthropic saw people bring each task to Claude in 2025; other AI tools are not counted. How it works