Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
899,580 people do this job in the US. $78,760 a year.
of the working time. Estimate.
- 98%
- 2%
- 0%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 4%. Today's estimate: 8%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 13 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Done more than yearly by most who do it. AI observed on this task. | 31% | 1.7 work days3.3 h to 4.2 work days | 2%Half by Feb 2028 | |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Done more than yearly by most who do it. AI observed on this task. | 13% | 1.3 work days3.3 h to 3.1 work days | 3%Half by Oct 2027 | |
| Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Done more than yearly by most who do it. AI observed on this task. | 12% | 1 work day2.5 h to 2.6 work days | 6%Half by Sep 2027 | |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Done more than monthly by most who do it. AI observed on this task. | 10% | 1 work day2.5 h to 3.1 work days | 5%Half by Oct 2027 | |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Done more than monthly by most who do it. AI observed on this task. | 7% | 6.7 h3.3 h to 2.1 work days | 10%Half by May 2027 | |
| Seek and provide information to help companies determine their position in the marketplace.Done more than yearly by most who do it. AI observed on this task. | 6% | 3.3 h50 min to 1 work day | 28%Half by Feb 2027 | |
| Forecast and track marketing and sales trends, analyzing collected data.Done more than yearly by most who do it. AI observed on this task. | 5% | 1 work day2.5 h to 3.1 work days | 5%Half by Oct 2027 | |
| Measure the effectiveness of marketing, advertising, and communications programs and strategies.Done yearly or less by most who do it. AI observed on this task. | 4% | 1.3 work days3.3 h to 3.8 work days | 4%Half by Nov 2027 | |
| Monitor industry statistics and follow trends in trade literature.Done more than yearly by most who do it. | 4% | 1.7 h25 min to 5 h | 51%Half by now | |
| Measure and assess customer and employee satisfaction.Done more than yearly by most who do it. | 4% | 6.7 h2.5 h to 2.1 work days | 10%Half by Jun 2027 | |
| Direct trained survey interviewers.Done more than yearly by most who do it. | 2% | 3.3 h50 min to 6.7 h | Stays with people | |
| Develop and implement procedures for identifying advertising needs.Done more than monthly by most who do it. | 1% | 6.7 h2.5 h to 2.5 work days | 9%Half by Jul 2027 |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).