Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
395,240 people do this job in the US. $166,790 a year.
of the working time. Estimate.
- 60%
- 31%
- 10%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 2%. Today's estimate: 4%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 20 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Done daily by most who do it. AI observed on this task. | 25% | 2.1 work days3.3 h to 1.3 work weeks | 1%Half by Jul 2028 | |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Done more than yearly by most who do it. AI observed on this task. | 18% | 6.7 h1.7 h to 2.5 work days | Stays with people | |
| Develop pricing strategies, balancing firm objectives and customer satisfaction.Done daily by most who do it. AI observed on this task. | 11% | 1 work day2.5 h to 3.1 work days | 5%Half by Oct 2027 | |
| Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Done more than yearly by most who do it. | 10% | 1.7 work days3.3 h to 1 work week | Stays with people | |
| Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Done more than yearly by most who do it. AI observed on this task. | 7% | 6.7 h2.5 h to 2.5 work days | 9%Half by Jul 2027 | |
| Conduct economic or commercial surveys to identify potential markets for products or services.Done more than yearly by most who do it. AI observed on this task. | 5% | 1.7 work days3.3 h to 4.2 work days | 2%Half by Feb 2028 | |
| Consult with product development personnel on product specifications, such as design, color, or packaging.Done more than monthly by most who do it. | 4% | 2.5 h50 min to 1 work day | Stays with people | |
| Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Done more than monthly by most who do it. | 4% | 3.3 h1.3 h to 1.3 work days | Stays with people | |
| Initiate market research studies, or analyze their findings.Done more than yearly by most who do it. | 3% | 6.7 h3.3 h to 2.5 work days | 10%Half by May 2027 | |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Done more than yearly by most who do it. | 3% | 5 h1.7 h to 2.1 work days | 15%Half by Jun 2027 | |
| Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.Done more than yearly by most who do it. | 2% | 1.7 work days3.3 h to 4.2 work days | Stays with people | |
| Compile lists describing product or service offerings.Done more than yearly by most who do it. | 2% | 1.7 h50 min to 5 h | 76%Half by now |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
- Market Research Analysts and Marketing Specialists8% now, 94% by 2028
- Sales Managers35% now, 45% by 2028
- Advertising and Promotions Managers17% now, 82% by 2028
- Search Marketing Strategists20% now, 83% by 2028
- Advertising Sales Agents54% now, 86% by 2028
- Business Intelligence Analysts21% now, 92% by 2028
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).