Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
$78,760 a year (for the broader BLS group this job sits in).
of the working time. Estimate.
- 92%
- 8%
- 0%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 12%. Today's estimate: 20%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 36 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).Done more than yearly by most who do it. AI observed on this task. | 14% | 4.2 work days6.7 h to 2.5 work weeks | 0%Half by Jan 2029 | |
| Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.Done more than monthly by most who do it. AI observed on this task. | 13% | 6.7 h1.7 h to 2.5 work days | 8%Half by Sep 2027 | |
| Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.Done more than weekly by most who do it. AI observed on this task. | 7% | 3.3 h50 min to 1 work day | 28%Half by Feb 2027 | |
| Participate in the development or implementation of online marketing strategy.Done more than monthly by most who do it. | 5% | 3.3 h50 min to 1.7 work days | 21%Half by May 2027 | |
| Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.Done daily by most who do it. AI observed on this task. | 5% | 5 h1.7 h to 1.7 work days | 17%Half by Apr 2027 | |
| Create content strategies for digital media.Done more than weekly by most who do it. AI observed on this task. | 5% | 6.7 h1.7 h to 2.1 work days | 9%Half by Aug 2027 | |
| Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.Done more than monthly by most who do it. AI observed on this task. | 4% | 5 h1.7 h to 1.3 work days | 19%Half by Mar 2027 | |
| Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.Done more than weekly by most who do it. AI observed on this task. | 4% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 | |
| Execute or manage social media campaigns to inform search marketing tactics.Done more than weekly by most who do it. AI observed on this task. | 4% | 3.3 h1.7 h to 1.3 work days | 38%Half by Nov 2026 | |
| Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.Done more than weekly by most who do it. AI observed on this task. | 4% | 3.3 h50 min to 6.7 h | 32%Half by Jan 2027 | |
| Manage tracking and reporting of search-related activities and provide analyses to marketing executives.Done more than monthly by most who do it. | 4% | 3.3 h50 min to 6.7 h | 32%Half by Jan 2027 | |
| Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.Done more than weekly by most who do it. AI observed on this task. | 4% | 1.7 h25 min to 3.3 h | 65%Half by now |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025). Counts are for the broader BLS group this job sits in.
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025). Counts are for the broader BLS group this job sits in.