Advertising and Promotions Managers
In short: today's best AI models could do about 60% of this job's working time (projected from METR's April 2026 measurement and Epoch's November 2026 index) if the work were set up for them, and about 85% by the end of 2028 if progress keeps its long-run pace. The people and hands-on work, about 15% of the time, stays with people.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
21,470 people do this job in the US. $133,660 a year.
A typical 40-hour week
Not yet reviewed task by task- AI could take on24 h
- A person checks AI's work0 h
- Desk work AI can't do yet10 h
- Stays with people6 h
Advertising and Promotions Managers, now: of a 40-hour week, AI could take on 24 hours, 0 hours become checking its work, 10 hours are desk work it can't do yet, and 6 hours stay with people.
The largest pieces: Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies (about 3 h); Manage sales team, including setting goals, providing incentives, and evaluating employee performance (about 3 h); Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services (about 2 h).
Estimates for a typical week of this job, if progress keeps its long-run pace, counting work the best models finish four times in five. Every task is below.
of the working time. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- 85%
- 13%
- 1%
of the work: Anthropic's measure of what people already bring to Claude at work (2025). It counts help with part of a task, so it can be higher than the share within reach.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
Change assumptionsHide assumptionsLong-run pace, four in five
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 2.4 work days long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 10%. Today's estimate: 60%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
Measured use over time
Of the Claude.ai conversations Anthropic sampled and tied to a work task, 0.7% went to this job's tasks in May 2026, the 36th largest of the 447 jobs that showed up at all; 4 of its 30 tasks showed up. Within each of Anthropic's methods, never across a change: 0.27% to 0.2% (released February and March 2025); 0.23% to 0.53% (August 2025 to February 2026); 0.72% to 0.7% (April to May 2026).
Each release
| Conversations | Share | Rank | Tasks seen |
|---|---|---|---|
| Released February 2025 | 0.27% | 75 of 708 | 14 of 30 |
| Released March 2025 | 0.2% | 89 of 703 | 9 of 30 |
| The week of Aug 4, 2025 (released September 2025) | 0.23% | 79 of 655 | 9 of 30 |
| The week of Nov 13, 2025 (released January 2026) | 0.43% | 40 of 672 | 10 of 30 |
| The week of Feb 5, 2026 (released March 2026) | 0.53% | 35 of 677 | 14 of 30 |
| April 2026 (released June 2026) | 0.72% | 36 of 434 | 4 of 30 |
| May 2026 (released June 2026) | 0.7% | 36 of 447 | 4 of 30 |
Measured, not estimated: Anthropic's samples of Claude.ai conversations, each tied by a model to an O*NET task, from the Anthropic Economic Index. It says where Claude's use goes, not how much of this job's working time it covers, so it is not on the same scale as the reach above. The releases differ in their sample, their classifier and the smallest share they report (the June 2026 file rounds each task to a hundredth of a percent, so a smaller task reads as none), which is why a change of method starts a new line. At least 96% of each older release's task-tied use matched this site's tasks, and all of the newest. Claude.ai only, so use through other tools and other companies' models is not in it. Every job ranked.
Robots and the physical work
Anthropic rates almost none of this job's working time as physical work, so robots do not reach it.
Anthropic's rating, not this site's estimate: Claude Opus 5, searching the web, rated each physical O*NET task by the kind of setting in which a robot it could cite (deployed, sold or demonstrated) does most of the task, weighted by its own estimate of each task's share of the time (What work can robots do?, September 30, 2026, data CC BY 4.0; every job ranked). A robot shown somewhere is not a robot in your building: cost, setup and safety decide that. The share within reach on this page still counts no body work. The robot behind each rated task is under the task below.
The tasks
Sorted by . 30 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Done more than weekly by most who do it. | 9% | 6.7 h1.7 h to 2.5 work days | 55%Half by now | |
| Plan and execute advertising policies and strategies for organizations.Done daily by most who do it. AI observed on this task. | 9% | 1.7 work days3.3 h to 1 work week | 28%Half by Apr 2027 | |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.Done more than monthly by most who do it. | 9% | 2.5 work days6.7 h to 1.3 work weeks | 20%Half by May 2027 | |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Done daily by most who do it. AI observed on this task. | 8% | 6.7 h3.3 h to 1.7 work days | 92%Half by now | |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Done more than monthly by most who do it. | 8% | 5 h2.5 h to 1.7 work days | 92%Half by now | |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Done daily by most who do it. | 5% | 2.5 h50 min to 6.7 h | 96%Half by now | |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Done more than monthly by most who do it. | 4% | 3.3 h50 min to 6.7 h | Stays with people | |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.Done several times a day by most who do it. | 4% | 2.5 h50 min to 6.7 h | 96%Half by now | |
| Analyze the effectiveness of marketing tactics or channels.Done more than monthly by most who do it. AI observed on this task. | 4% | 5 h1.7 h to 1.3 work days | 89%Half by now | |
| Prepare and negotiate advertising and sales contracts.Done more than monthly by most who do it. | 4% | 5 h1.7 h to 1.3 work days | Stays with people | |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Done more than weekly by most who do it. | 4% | 1.3 work days3.3 h to 3.1 work days | 52%Half by now | |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.Done more than weekly by most who do it. | 3% | 5 h1.7 h to 2.1 work days | 73%Half by now |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
- Advertising, Public Relations, and Related Services8,940 people
- Management of Companies and Enterprises2,200 people
- Management, Scientific, and Technical Consulting Services1,080 people
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers800 people
- Newspaper, Periodical, Book, and Directory Publishers720 people
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).
Questions about this job
- How much of the work of Advertising and Promotions Managers is within reach of AI now?
- An estimated 60% of the working time is within reach of AI models now and 85% by the end of 2028, on METR's long-run pace at four in five (82% to 85% across the three paces the site shows). Within reach means a model could finish work that long at that reliability. It is not a forecast of jobs lost or of savings.
- Which tasks of Advertising and Promotions Managers come within reach first?
- Weighted by the time each takes, the tasks with the most within reach now (projected from METR's April 2026 measurement and Epoch's November 2026 index) are: Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies (92% of the task's time now, 100% by the end of 2028); Manage sales team, including setting goals, providing incentives, and evaluating employee performance (92% of the task's time now, 100% by the end of 2028); and Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services (55% of the task's time now, 100% by the end of 2028).
- Which tasks of Advertising and Promotions Managers stay with people?
- Tasks that are people work or body work are not counted as within reach at any date. The largest: Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals; Prepare and negotiate advertising and sales contracts; and Train and direct workers engaged in developing and producing advertisements. Together such tasks are about 15% of the working time.
- Do people already use AI for the work of Advertising and Promotions Managers?
- In the Claude.ai conversations Anthropic sampled for May 2026 and tied to a work task, 0.7% went to this job's tasks, the 36th largest share of the 447 jobs that showed up; 4 of its 30 tasks appeared. Anthropic's labor market measure puts the share of the job's tasks seen in real Claude use at work at 17%. These are measures of use, not of how much of the work AI could finish, and they cover Claude only.
- Can robots do the physical work of Advertising and Promotions Managers?
- Anthropic's robot exposure rating (September 2026) finds almost none of the working time is physical work, so robots do not reach it.
- How is this estimated?
- From the 30 tasks O*NET lists for the occupation, each with an estimated length checked against GDPval and a share of the working time, each classed as desk, people or body work, and METR's measurements of how long a task the best AI models can finish, carried forward to the date from the latest, Claude Mythos Preview (early) in April 2026. Data checked November 10, 2026.
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