Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
21,470 people do this job in the US. $133,660 a year.
of the working time. Estimate.
- 85%
- 13%
- 1%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 10%. Today's estimate: 17%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 30 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Done more than weekly by most who do it. | 9% | 6.7 h1.7 h to 2.5 work days | 8%Half by Sep 2027 | |
| Plan and execute advertising policies and strategies for organizations.Done daily by most who do it. AI observed on this task. | 9% | 1.7 work days3.3 h to 1 work week | 2%Half by Apr 2028 | |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.Done more than monthly by most who do it. | 9% | 2.5 work days6.7 h to 1.3 work weeks | 0%Half by Apr 2028 | |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Done daily by most who do it. AI observed on this task. | 8% | 6.7 h3.3 h to 1.7 work days | 10%Half by Apr 2027 | |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Done more than monthly by most who do it. | 8% | 5 h2.5 h to 1.7 work days | 20%Half by Feb 2027 | |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Done daily by most who do it. | 5% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 | |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Done more than monthly by most who do it. | 4% | 3.3 h50 min to 6.7 h | Stays with people | |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.Done several times a day by most who do it. | 4% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 | |
| Analyze the effectiveness of marketing tactics or channels.Done more than monthly by most who do it. AI observed on this task. | 4% | 5 h1.7 h to 1.3 work days | 19%Half by Mar 2027 | |
| Prepare and negotiate advertising and sales contracts.Done more than monthly by most who do it. | 4% | 5 h1.7 h to 1.3 work days | Stays with people | |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Done more than weekly by most who do it. | 4% | 1.3 work days3.3 h to 3.1 work days | 3%Half by Oct 2027 | |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.Done more than weekly by most who do it. | 3% | 5 h1.7 h to 2.1 work days | 15%Half by Jun 2027 |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
- Advertising, Public Relations, and Related Services8,940 people
- Management of Companies and Enterprises2,200 people
- Management, Scientific, and Technical Consulting Services1,080 people
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers800 people
- Newspaper, Periodical, Book, and Directory Publishers720 people
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).