Industry group, 5131
Newspaper, Periodical, Book, and Directory Publishers
251,110 people work in this industry in the US, at mean pay of $88,710 a year (BLS, May 2025). What follows is how much of their working time the best AI models could finish, when, and in which jobs and tasks. Estimates.
of the paid hours. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
a year: 273 million hours at what they cost. Not a forecast of savings.
- 66%
- 23%
- 11%
of the paid hours are within reach now in tasks people already bring to Claude. Another 36% is within reach in tasks not yet seen there.
Across the US: 30% within reach now and 36% by the end of 2028, on the long-run pace at four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
Share of the paid hours within reach, now to 2030
Change assumptionsHide assumptionsLong-run pace, four in five
What each choice means: , , , , . Every pace starts from .
What handing the work over would take
For the 214,513 people in jobs so far, 85% of the industry's people; the others are in the totals above and join this split as the review reaches their jobs. Shares of their working time within reach now, at the pace and reliability chosen above. Estimates. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
about 189 million hours a year. The material can be handed to a model and the result handed back.
about 43 million hours a year. The model has to be connected to the system the work lives in.
about 82 million hours a year. Short enough by length. This site leaves conversation with people, so it is not in the totals.
What their work is made of
- 54%
- 11%
- 21%
- 5%
- 10%
Each task's time split among five kinds of doing, judged one task at a time; only documents and systems can count as within reach.
What changes for the people
For the 214,513 people in jobs reviewed task by task so far, by the end of 2028 on the long-run pace at four in five: the shares of their working time, from each job page's own map, weighted by how many people here do that job. It says which parts of the work change, never whether anyone keeps a job. Estimates.
Conversation, in-person and hands-on work.
Desk work within reach in tasks where a mistake costs something or a licensed person signs.
Desk work within reach that is small if wrong, with lighter checks.
What most people here would learn first
How many of them have each skill among the first two things to learn on their job's page. Every state, and the US
- Reviewing work you did not do yourself176,170 (82%)
- Briefing a model and checking its drafts159,570 (74%)
- The hands-on craft26,933 (13%)
- Running AI inside the business systems24,540 (11%)
- The conversations23,453 (11%)
- Judgment where errors are severe7,540 (4%)
- Dealing with people outside the organization5,010 (2%)
- Handling protected records430 (under 1%)
- Signing off under your license410 (under 1%)
How far this has come
With GPT-4, measured in March 2023, 0% of this industry's paid hours were within reach at . With Claude 3.7 Sonnet, measured in February 2025, 1%. With Claude Mythos Preview (early), measured in April 2026, 25%. Today's estimate: 53%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
Robots and the physical work
Anthropic rates 10% of the working time of the people in this industry as physical work. For 9% of the working time, a robot has been shown doing most of the task somewhere: 6% in a purpose-built cell, 3% in a structured facility, 1% in any setting. 0.13 of 3.
- Not physical 90%
- No robot shown 1%
- In a purpose-built cell 6%
- In a structured facility 3%
- In any setting 1%
Anthropic's rating, not this site's estimate: Claude Opus 5, searching the web, rated each physical O*NET task by the kind of setting in which a robot it could cite (deployed, sold or demonstrated) does most of the task, weighted by its own estimate of each task's share of the time (What work can robots do?, September 30, 2026, data CC BY 4.0; every job ranked). A robot shown somewhere is not a robot in your building: cost, setup and safety decide that. The share within reach on this page still counts no body work. Weighted by the people in each occupation; each job's page names the robot behind each rated task.
Where the hours are
Jobs by hours within reach now. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index. The 40 largest jobs hold 84% of the people.
| People | Pay here | |||
|---|---|---|---|---|
| Editors | 33,490 | 64% | 44 million | $74K |
| News Analysts, Reporters, and Journalists | 15,990 | 63% | 21 million | $53K |
| Advertising Sales Agents | 14,720 | 56% | 17 million | $52K |
| Graphic Designers | 8,870 | 87% | 16 million | $51K |
| Market Research Analysts and Marketing Specialists | 11,530 | 50% | 12 million | $80K |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | 8,990 | 59% | 11 million | $70K |
| General and Operations Managers | 11,080 | 45% | 10 million | $129K |
| Customer Service Representatives | 6,830 | 64% | 9.1 million | $48K |
| Software Developers | 8,420 | 48% | 8.4 million | $150K |
| Bookkeeping, Accounting, and Auditing Clerks | 3,970 | 88% | 7.3 million | $46K |
| Office Clerks, General | 5,910 | 56% | 6.9 million | $39K |
| Writers and Authors | 5,270 | 53% | 5.8 million | $65K |
People: BLS counts for this industry, May 2025. Pay here: the median paid for the job in this industry, else its mean, else the national median. 113 smaller jobs (39,450 people) count in every total but are not listed. Task data covers 98% of the industry's people; the rest are in BLS "all other" groups with no task list, or in counts BLS does not publish.
The tasks with the most hours within reach by the end of 2028
Across the whole industry, on the chosen pace and reliability.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Market Research Analysts and Marketing Specialists7.3 million hours100% of the task within reach
- Write text, such as headlines, stories, articles, editorials, or newsletters.Editors6.8 million hours100% of the task within reach
- Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.Editors5.4 million hours80% of the task within reach
- Oversee publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.Editors4.9 million hours50% of the task within reach
- Identify new advertising markets, and propose products to serve them.Advertising Sales Agents4.9 million hours100% of the task within reach
- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.Editors4.4 million hours80% of the task within reach
- Read, evaluate and edit manuscripts or other materials submitted for publication, and confer with authors regarding changes in content, style or organization, or publication.Editors4.1 million hours70% of the task within reach
- Develop sales presentations or proposals to explain service specifications.Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel3.8 million hours100% of the task within reach
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.Graphic Designers3.2 million hours100% of the task within reach
- Develop graphics and layouts for product illustrations, company logos, and Web sites.Graphic Designers3.2 million hours100% of the task within reach
Scan a typical company in this industry
The industry's largest jobs, in the proportions BLS counts across the whole industry, at the pay it pays, run through the company scan. A starting point before you have a roster, or a benchmark for the one you have. Or choose the whole industry: every occupation BLS publishes for it with task data, at its nationwide headcount, the sector report ($249 for the full report, or included in Pro).
Next to this industry
Within reach now and by the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
How it is built: BLS counts the people in each job in this industry; each job's tasks and their lengths give its share within reach at a date; the industry's share is those shares weighted by people. Value is pay times 1.43 for benefits and payroll costs. Seen in Claude use splits today's share by whether Anthropic saw people bring each task to Claude in 2025; other AI tools are not counted. How it works
Questions about this industry
- How much of the work in Newspaper, Periodical, Book, and Directory Publishers is within reach of AI now?
- An estimated 53% of the paid hours in Newspaper, Periodical, Book, and Directory Publishers are within reach of AI models now and 66% by the end of 2028, on METR's long-run pace at four in five (64% to 66% across the three paces the site shows). Within reach means a model could finish work that long at that reliability. It is not a forecast of jobs lost or of savings.
- Which jobs in Newspaper, Periodical, Book, and Directory Publishers carry the most hours within reach?
- By hours within reach now (projected from METR's April 2026 measurement and Epoch's November 2026 index): Editors (33,490 people, 64% of their time, about 44 million hours a year); News Analysts, Reporters, and Journalists (15,990 people, 63% of their time, about 21 million hours a year); and Advertising Sales Agents (14,720 people, 56% of their time, about 17 million hours a year).
- Which tasks in Newspaper, Periodical, Book, and Directory Publishers carry the most hours within reach by the end of 2028?
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand (Market Research Analysts and Marketing Specialists, about 7.3 million hours a year); Write text, such as headlines, stories, articles, editorials, or newsletters (Editors, about 6.8 million hours a year); and Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements (Editors, about 5.4 million hours a year).
- What would people working in Newspaper, Periodical, Book, and Directory Publishers learn first?
- Among the 214,513 people in jobs reviewed task by task, the skills most often among the first two things to learn on their job's page are reviewing work you did not do yourself (176,170 people); briefing a model and checking its drafts (159,570 people); and the hands-on craft (26,933 people). By the end of 2028 on the long-run pace at four in five, about 35% of their working time stays with people, 49% becomes checking a model's work and 15% can be handed over with lighter checks. It says which parts of the work change, never whether anyone keeps a job.
- How is this estimated?
- BLS counts the people in each occupation in Newspaper, Periodical, Book, and Directory Publishers (May 2025); each occupation's share of working time within reach comes from its O*NET tasks, each with an estimated length checked against GDPval, and METR's measurements of how long a task the best AI models can finish, carried forward to the date from the latest, Claude Mythos Preview (early) in April 2026. The industry's share is those shares weighted by people. Task data covers 98% of its people, and 85% are in occupations reviewed task by task. Data checked November 10, 2026.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.