Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
74,850 people do this job in the US. $146,910 a year.
of the working time. Estimate.
- 78%
- 16%
- 5%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 9%. Today's estimate: 15%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 20 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Done more than monthly by most who do it. AI observed on this task. | 19% | 1.3 work days3.3 h to 3.1 work days | 3%Half by Oct 2027 | |
| Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Done daily by most who do it. | 14% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 | |
| Assign, supervise, and review the activities of public relations staff.Done several times a day by most who do it. | 9% | 1.7 h25 min to 3.3 h | Stays with people | |
| Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Done more than yearly by most who do it. AI observed on this task. | 9% | 6.7 h1.7 h to 3.1 work days | 7%Half by Nov 2027 | |
| Formulate policies and procedures related to public information programs, working with public relations executives.Done more than yearly by most who do it. | 7% | 1 work day2.5 h to 3.1 work days | 5%Half by Oct 2027 | |
| Design and edit promotional publications, such as brochures.Done more than monthly by most who do it. | 5% | 5 h1.7 h to 2.1 work days | 15%Half by Jun 2027 | |
| Produce films and other video products, regulate their distribution, and operate film library.Done more than yearly by most who do it. | 5% | 2.1 work days6.7 h to 1.3 work weeks | 1%Half by Mar 2028 | |
| Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.Done more than yearly by most who do it. | 5% | 3.1 work days6.7 h to 2.1 work weeks | Stays with people | |
| Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Done more than monthly by most who do it. AI observed on this task. | 4% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 | |
| Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.Done more than monthly by most who do it. | 4% | 2.5 h50 min to 1 work day | Stays with people | |
| Develop, implement, or maintain crisis communication plans.Done more than yearly by most who do it. | 4% | 2.1 work days3.3 h to 4.2 work days | 1%Half by Apr 2028 | |
| Observe and report on social, economic, and political trends that might affect employers.Done more than monthly by most who do it. | 4% | 2.5 h50 min to 6.7 h | 46%Half by Oct 2026 |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
- Management of Companies and Enterprises7,710 people
- Advertising, Public Relations, and Related Services7,310 people
- Colleges, Universities, and Professional Schools5,770 people
- Business, Professional, Labor, Political, and Similar Organizations5,130 people
- Local Government, excluding Schools and Hospitals4,160 people
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).