Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
283,380 people do this job in the US. $74,750 a year.
of the working time. Estimate.
- 64%
- 35%
- 1%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 0%. With Claude Mythos Preview (early), measured in April 2026, 9%. Today's estimate: 12%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 18 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.Done more than monthly by most who do it. AI observed on this task. | 26% | 1.7 work days3.3 h to 4.2 work days | Stays with people | |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Done more than monthly by most who do it. AI observed on this task. | 26% | 1.7 work days3.3 h to 4.2 work days | 2%Half by Feb 2028 | |
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Done more than monthly by most who do it. AI observed on this task. | 7% | 6.7 h1.7 h to 2.5 work days | 8%Half by Sep 2027 | |
| Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.Done more than yearly by most who do it. | 7% | 1 work day2.5 h to 3.1 work days | 5%Half by Oct 2027 | |
| Write press releases or other media communications to promote clients.Done more than weekly by most who do it. AI observed on this task. | 7% | 2.1 h50 min to 5 h | 65%Half by now | |
| Coach client representatives in effective communication with the public or with employees.Done more than monthly by most who do it. AI observed on this task. | 5% | 2.5 h50 min to 6.7 h | Stays with people | |
| Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.Done more than monthly by most who do it. | 4% | 6.7 h1.7 h to 2.5 work days | 8%Half by Sep 2027 | |
| Post and update content on the company's Web site and social media outlets.Done daily by most who do it. | 3% | 38 min17 min to 2.5 h | 92%Half by now | |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Done more than monthly by most who do it. | 3% | 1.7 h25 min to 5 h | 51%Half by now | |
| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.Done more than yearly by most who do it. | 2% | 3.3 h50 min to 1.7 work days | Stays with people | |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.Done more than yearly by most who do it. AI observed on this task. | 2% | 2.1 work days5 h to 1.3 work weeks | 1%Half by Apr 2028 | |
| Develop marketing campaigns for environmental technologies or services.Done more than yearly by most who do it. | 2% | 3.1 work days6.7 h to 1.7 work weeks | 0%Half by Aug 2028 |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
- Advertising, Public Relations, and Related Services37,610 people
- Colleges, Universities, and Professional Schools21,280 people
- Local Government, excluding Schools and Hospitals16,820 people
- Business, Professional, Labor, Political, and Similar Organizations16,560 people
- Management of Companies and Enterprises13,420 people
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).