Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
64,520 people do this job in the US. $39,320 a year.
of the working time. Estimate.
- 26%
- 12%
- 62%
Measured, from Anthropic's usage data (2025). Counts help on part of a task.
On the chosen pace and reliability. Estimate.
Share of the working time within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
At this date and pace, models finish tasks up to 4.4 h long four times in five.
How far this has come
With GPT-4, measured in March 2023, 0% of this job's working time was within reach at . With Claude 3.7 Sonnet, measured in February 2025, 1%. With Claude Mythos Preview (early), measured in April 2026, 18%. Today's estimate: 21%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
The tasks
Sorted by . 21 tasks from .
| Task | Kind | |||
|---|---|---|---|---|
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.Done hourly or more by most who do it. | 25% | 3.3 h1.7 h to 6.7 h | Stays with people | |
| Work as part of a team of demonstrators to accommodate large crowds.Done more than yearly by most who do it. | 12% | 2.5 h50 min to 5 h | Stays with people | |
| Wear costumes or sign boards and walk in public to promote merchandise, services, or events.Done more than yearly by most who do it. | 7% | 2.5 h50 min to 5 h | Stays with people | |
| Prepare or alter presentation contents to target specific audiences.Done daily by most who do it. AI observed on this task. | 6% | 1.7 h25 min to 2.5 h | 76%Half by now | |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers.Done daily by most who do it. | 6% | 50 min25 min to 1.7 h | Stays with people | |
| Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.Done daily by most who do it. AI observed on this task. | 6% | 1.7 h25 min to 2.5 h | 76%Half by now | |
| Research or investigate products to be presented to prepare for demonstrations.Done daily by most who do it. | 5% | 1.7 h25 min to 3.3 h | 65%Half by now | |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.Done hourly or more by most who do it. | 4% | 25 min8 min to 1.3 h | Stays with people | |
| Sell products being promoted and keep records of sales.Done daily by most who do it. | 4% | 25 min13 min to 50 min | Stays with people | |
| Practice demonstrations to ensure that they will run smoothly.Done daily by most who do it. | 3% | 38 min13 min to 1.7 h | Stays with people | |
| Keep areas neat while working and return items to correct locations following demonstrations.Done daily by most who do it. | 3% | 17 min8 min to 38 min | Stays with people | |
| Transport, assemble, and disassemble materials used in presentations.Done daily by most who do it. | 3% | 50 min25 min to 1.7 h | Stays with people |
Within reach, per task: the share of the task's time whose instances are short enough for a model to finish at the chosen date, pace and reliability. Half by: the date half of that time comes within reach.
Jobs that share skills with this one
From O*NET's related occupations. Within reach now and by the end of 2028, long-run pace, four in five.
- Door-to-Door Sales Workers, News and Street Vendors, and Related Workers27% now, 31% by 2028
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel69% now, 88% by 2028
- Retail Salespersons20% now, 20% by 2028
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products44% now, 52% by 2028
- Counter and Rental Clerks53% now, 53% by 2028
- Merchandise Displayers and Window Trimmers19% now, 35% by 2028
Where this job works
The industry groups that employ the most of it (BLS, May 2025).
Where the most of these jobs are
The metro areas with the most people in it (BLS, May 2025).