Subsector, 516
Broadcasting and Content Providers
343,200 people work in this industry in the US, at mean pay of $118,460 a year (BLS, May 2025). What follows is how much of their working time the best AI models could finish, when, and in which jobs and tasks. Estimates.
of the paid hours. Estimate.
a year: 200 million hours at what they cost. Not a forecast of savings.
- 71%
- 15%
- 14%
of the paid hours are within reach now in tasks people already bring to Claude. Another 20% is within reach in tasks not yet seen there.
Across the US: 22% within reach now and 37% by the end of 2028, on the long-run pace at four in five.
Share of the paid hours within reach, now to 2030
What each choice means: , , , , . Every pace starts from .
How far this has come
With GPT-4, measured in March 2023, 0% of this industry's paid hours were within reach at . With Claude 3.7 Sonnet, measured in February 2025, 1%. With Claude Mythos Preview (early), measured in April 2026, 22%. Today's estimate: 29%.
A backcast: today's task data with the best model METR had measured by each date. It shows how fast the models have moved, not what anyone forecast at the time.
Where the hours are
Jobs by hours within reach now. The 40 largest jobs hold 85% of the people.
| People | Pay here | |||
|---|---|---|---|---|
| Advertising Sales Agents | 18,280 | 54% | 20 million | $64K |
| Producers and Directors | 41,570 | 23% | 20 million | $80K |
| Broadcast Announcers and Radio Disc Jockeys | 17,420 | 52% | 19 million | $47K |
| News Analysts, Reporters, and Journalists | 20,120 | 36% | 15 million | $72K |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | 12,560 | 43% | 11 million | $84K |
| Editors | 10,130 | 46% | 9.7 million | $82K |
| Broadcast Technicians | 15,750 | 26% | 8.4 million | $53K |
| Customer Service Representatives | 6,040 | 64% | 8.1 million | $47K |
| Software Developers | 24,680 | 14% | 6.9 million | $179K |
| General and Operations Managers | 11,750 | 23% | 5.6 million | $128K |
| Office Clerks, General | 4,920 | 54% | 5.6 million | $45K |
| Bookkeeping, Accounting, and Auditing Clerks | 2,130 | 78% | 3.4 million | $56K |
People: BLS counts for this industry, May 2025. Pay here: the median paid for the job in this industry, else its mean, else the national median. 127 smaller jobs (50,110 people) count in every total but are not listed. Task data covers 98% of the industry's people; the rest are in BLS "all other" groups with no task list, or in counts BLS does not publish.
The tasks with the most hours within reach by the end of 2028
Across the whole industry, on the chosen pace and reliability.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Market Research Analysts and Marketing Specialists7.7 million hours90% of the task within reach
- Cut and edit film or tape to integrate component parts into desired sequences.Producers and Directors7.2 million hours96% of the task within reach
- Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.Producers and Directors6.9 million hours86% of the task within reach
- Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance.Software Developers6.9 million hours100% of the task within reach
- Identify new advertising markets, and propose products to serve them.Advertising Sales Agents6 million hours99% of the task within reach
- Develop story lines for broadcasts.Broadcast Announcers and Radio Disc Jockeys5.8 million hours100% of the task within reach
- Develop sales presentations or proposals to explain service specifications.Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel5.4 million hours100% of the task within reach
- Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.Broadcast Announcers and Radio Disc Jockeys5.3 million hours100% of the task within reach
- Maintain assigned account bases while developing new accounts.Advertising Sales Agents5.2 million hours100% of the task within reach
- Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.Software Developers4.8 million hours70% of the task within reach
Scan a typical company in this industry
The industry's largest jobs, in the proportions BLS counts across the whole industry, at the pay it pays, run through the company scan. A starting point before you have a roster, or a benchmark for the one you have.
Inside this industry
Within reach now and by the end of 2028, long-run pace, four in five.
How it is built: BLS counts the people in each job in this industry; each job's tasks and their lengths give its share within reach at a date; the industry's share is those shares weighted by people. Value is pay times 1.43 for benefits and payroll costs. Seen in Claude use splits today's share by whether Anthropic saw people bring each task to Claude in 2025; other AI tools are not counted. How it works