Roku, Inc. (ROKU)
TV streaming platform, 15 countries. Read November 8, 2026 from the annual report for the period ending December 31, 2025, filed February 13, 2026. Ranked 16 of the 51 Communication Services companies read so far, by the share within reach now.
Within reach now
51%
projected from METR's April 2026 measurement and Epoch's November 2026 index
End of 2028
70%
Employees, annual report
3,600
Leading staffing pattern
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Share of the working time within reach, long-run pace, four times in five
Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Now51%
- End of 202766%
- End of 202870%
- End of 203071%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 29%
- Becomes checking a model's work 60%
- Handed over with lighter checks 10%
Roku states about 3,600 full-time employees in 15 countries running a TV streaming platform read mostly at media streaming distribution with its operating system and device engineering at software publishers, by description.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 51% now, 66% at the end of 2027, 70% at the end of 2028, 71% at the end of 2030. By the patterns, the work is about 71% desk work, 22% people work and 7% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 29% of the working time stays with people (conversation, in-person and hands-on work), 60% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
3,600 employees as of December 31, 2025 (stated). The filing states 15 countries and no count by country.
The filing: “As of December 31, 2025, we employed approximately 3,600 full-time employees located in 15 countries.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | 75% | By description (c): the TV streaming platform that distributes channels, sells advertising and runs the Roku Channel, the platform segment being nearly all revenue, media streaming distribution, NAICS 516210 in the 5162 group, as the Netflix reading reads a streaming service. |
| Software Publishers | 25% | By description (c): the engineers who build the Roku operating system, the devices made by contract manufacturers and the advertising technology, software publishing, NAICS 5132, a smaller part of the workforce. |
What the filing says about the workforce: About 3,600 full-time employees in 15 countries; only the employees in Brazil are union represented; most employees on a hybrid schedule; pay is salary and equity with no cash bonuses except sales commissions.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Meta (META, 78,865 employees)51% now, 69% by 2028
- Paramount Skydance Corporation Class B Common Stock (PSKY, 17,600 employees)45% now, 59% by 2028
- Netflix, Inc. (NFLX, 16,000 employees)49% now, 66% by 2028
- Pinterest, Inc. (PINS, 5,265 employees)51% now, 69% by 2028
- Snap Inc. (SNAP, 5,261 employees)51% now, 69% by 2028
- Sirius XM Holdings Inc. (SIRI, 5,119 employees)51% now, 69% by 2028
- Versant Media Group, Inc. Class A (VSNT, 4,400 employees)50% now, 69% by 2028
- Ziff Davis, Inc. (ZD, 3,900 employees)51% now, 70% by 2028
What the filing says about AI
20 sentences in the filing name AI. The filing says its home screen makes AI-powered recommendations, that a partnership delivers AI-powered advertising measurement, and that it keeps investing in AI and machine learning to enhance products and automate internal processes, in 20 sentences.
- “Our Home Screen includes features such as our content row (located on the top right), which we launched in 2024 to make personalized, AI-powered recommendations to our users.”
- “For example, we have a partnership that delivers advanced AI-powered measurement to quantify campaign impact beyond traditional attribution models, providing advertisers with more accurate return on investment on TV streaming.”
- “We are also continuing to invest in AI-powered and machine learning capabilities, which we believe have the potential to enhance the value of our products and services to viewers and business partners, as well as to automate internal processes and help our business 5 Table of Contents run more efficiently.”
- “Risk Factors Summary Below is a summary of the principal factors that make an investment in our Class A common stock speculative or risky: Risks Related to Our Business and Industry the highly competitive nature of the TV streaming industry that is rapidly evolving; our ability to successfully grow revenues from advertising on our platform; 8 Table of Contents maintaining an appropriate supply...”
- “We are incorporating AI technologies into some of our products and services, which may present operational, legal, and reputational risks.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20212median 0
- Fiscal 20223median 0
- Fiscal 202316median 1
- Fiscal 202416median 4
- Fiscal 202520median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 3,600 | 2026-02-13 | 10-K |
| 2024-12-31 | 3,340 | 2025-02-14 | 10-K |
| 2023-12-31 | 3,150 | 2024-02-16 | 10-K |
| 2022-12-31 | 3,600 | 2023-02-16 | 10-K |
| 2021-12-31 | 3,000 | 2022-02-18 | 10-K |
| 2020-12-31 | 1,925 | 2021-02-26 | 10-K |
| 2019-12-31 | 1,650 | 2020-03-02 | 10-K |
| 2018-12-31 | 1,111 | 2019-03-01 | 10-K |
| 2017-12-31 | 817 | 2018-03-01 | 10-K |
Limits of this reading
- The split between the streaming platform and software work is by description (c); the filing counts no employees by function.
- No count by country is stated; the U.S. share is left null.
Source: the company's annual report on EDGAR, accession 0001628280-26-008114, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Roku, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Roku, Inc.'s working time is within reach of AI?
- An estimated 51% now and 70% by the end of 2028, on METR's long-run pace at four in five, from the workforce Roku, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Roku, Inc. employ?
- 3,600 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up Roku, Inc.'s workforce?
- Read from its annual report as a blend of 2 industry staffing patterns, the largest Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; by those patterns the work is about 71% desk work, 22% people work and 7% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Roku, Inc.'s annual report say about AI?
- 20 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 2, 3, 16, 16 and 20 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on November 8, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.