Pinterest, Inc. (PINS)

Visual discovery platform, 5,265 full-time employees. Read October 20, 2026 from the annual report for the period ending December 31, 2025, filed February 12, 2026. Ranked 13 of the 39 Communication Services companies read so far, by the share within reach now.

The filing states 5,265 full-time employees of one advertising-funded platform with nothing by function or country, so one social network pattern carries the workforce.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 27% now, 54% at the end of 2027, 66% at the end of 2028, 69% at the end of 2030. By the patterns, the work is about 70% desk work, 22% people work and 8% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 30% of the working time stays with people (conversation, in-person and hands-on work), 55% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

5,265 employees as of December 31, 2025 (stated). The filing counts no employees by country; the data service's table is revenue by region.

The filing: “As of December 31, 2025, we had 5,265 full-time employees.”

The workforce as industry patterns

What the filing says about the workforce: 5,265 full-time employees under a flexible, distributed work model; the headcount rose from 4,666 a year earlier.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.

• Meta (META, 78,865 employees)27% now, 66% by 2028
• Paramount Skydance Corporation Class B Common Stock (PSKY, 17,600 employees)25% now, 56% by 2028
• Netflix, Inc. (NFLX, 16,000 employees)26% now, 63% by 2028
• Snap Inc. (SNAP, 5,261 employees)27% now, 66% by 2028
• Sirius XM Holdings Inc. (SIRI, 5,119 employees)27% now, 66% by 2028
• Versant Media Group, Inc. Class A (VSNT, 4,400 employees)26% now, 65% by 2028

What the filing says about AI

43 sentences in the filing name AI. The filing calls Pinterest an AI-powered visual search and discovery platform and names AI-powered search as a competitor to the traditional search engines that send it traffic.

• “These risks and uncertainties include, but are not limited to, statements about: general economic uncertainty in global markets and a worsening of global economic conditions or low levels of economic growth, including inflation, tariffs and related retaliatory actions and other trade protection measures, stress in the banking industry, foreign exchange fluctuations and supply-chain issues; the...”
• “Our strategic decisions and efforts to expand the business, including: our ability to scale our business for future growth; our ability to attract, grow, retain, recover, and engage our user base; our dependence on advertising for substantially all of our revenue; providing content that is useful and relevant to users' personal taste and interests; decisions consistent with our mission and valu...”
• “Business Overview Pinterest is an AI-powered visual search and discovery platform, positioned at the intersection of search, social, and commerce.”
• “The unique, first party, intent-based signal we receive from user actions on Pinterest helps power the AI based recommendation systems that we use to surface relevant and engaging content to our users.”
• “AI also plays a central role in how we drive value for our advertisers, who come to Pinterest to reach our users with high commercial intent.”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 20213median 0
• Fiscal 20223median 0
• Fiscal 202324median 1
• Fiscal 202433median 4
• Fiscal 202543median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• The filing counts full-time employees and states no part-time or contractor count.

Source: the company's annual report on EDGAR, accession 0001506293-26-000021, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.