Netflix, Inc. (NFLX)
Streaming service, 68% in North America. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed January 23, 2026. Ranked 20 of the 28 Communication Services companies read so far, by the share within reach now.
Within reach now
26%
End of 2028
63%
Employees, annual report
16,000
Leading staffing pattern
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Share of the working time within reach, long-run pace, four times in five
- Now26%
- End of 202752%
- End of 202863%
- End of 203067%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 33%
- Becomes checking a model's work 52%
- Handed over with lighter checks 10%
The filing states 16,000 full-time employees, 68% in the United States and Canada, in one streaming service with content production beside it, so the streaming pattern leads.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 26% now, 52% at the end of 2027, 63% at the end of 2028, 67% at the end of 2030. By the patterns, the work is about 67% desk work, 23% people work and 10% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 33% of the working time stays with people (conversation, in-person and hands-on work), 52% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
16,000 employees as of December 31, 2025 (stated). Not stated alone; about 10,900 (68%) are in the United States and Canada, 2,500 in EMEA, 1,900 in Asia-Pacific and 700 in Latin America.
The filing: “As of December 31, 2025, we had approximately 16,000 full-time employees.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers | 90% | Streaming is 100% of revenue and the filing describes one service entertaining members in many countries, so the streaming pattern carries the full-time workforce by description (c), as Comcast's networks and streaming segment was read. |
| Motion Picture and Video Industries | 10% | The filing says it also has employees engaged in content production, some part-time or temporary and fluctuating through the year, read at motion picture and video production at a tenth by description (c) since no count is stated. |
What the filing says about the workforce: 16,000 full-time; 10,900 in the United States and Canada, 2,500 in EMEA, 1,900 in Asia-Pacific, 700 in Latin America; content production employees, some part-time or temporary and some under collective bargaining agreements, fluctuate through the year and are not counted in the full-time figure.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- Meta (META, 78,865 employees)27% now, 66% by 2028
- Paramount Skydance Corporation Class B Common Stock (PSKY, 17,600 employees)25% now, 56% by 2028
What the filing says about AI
7 sentences in the filing name AI. Seven sentences: generative AI is named among rapidly evolving technological developments, and a risk factor says discovery interfaces powered by generative AI could connect consumers with content better than the service does.
- “These forward-looking statements include, but are not limited to, statements regarding: our core strategy; our ability to improve our content offerings and service; our future financial performance, including expectations regarding revenues, deferred revenue, operating income and margin, net income, expenses, and profitability; liquidity, including the sufficiency of our capital resources, cash...”
- “In addition, new technological developments, including the development and use of generative AI, are rapidly evolving.”
- “If partners or other providers do a better job of connecting consumers with content they want to watch, for example through multi-service discovery interfaces (including those powered by generative AI), our service may be adversely impacted.”
- “Rules governing new technological developments, including generative AI, are nascent and rapidly evolving such that the impact on areas related to our business remains uncertain.”
- “For example, the development and use of generative AI tools remain subject to uncertain legal frameworks, and the availability of copyright and other intellectual property protection for AI-generated material is uncertain.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20232median 1
- Fiscal 20244median 4
- Fiscal 20257median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 16,000 | 2026-01-23 | 10-K |
| 2024-12-31 | 14,000 | 2025-01-27 | 10-K |
| 2023-12-31 | 13,000 | 2024-01-26 | 10-K |
| 2022-12-31 | 12,800 | 2023-01-26 | 10-K |
| 2021-12-31 | 11,300 | 2022-01-27 | 10-K |
| 2020-12-31 | 9,400 | 2021-01-28 | 10-K |
| 2019-12-31 | 8,600 | 2020-01-29 | 10-K |
| 2018-12-31 | 7,100 | 2019-01-29 | 10-K |
| 2017-12-31 | 5,500 | 2018-01-29 | 10-K |
| 2016-12-31 | 4,700 | 2017-01-27 | 10-K |
| 2015-12-31 | 3,700 | 2016-01-28 | 10-K |
| 2014-12-31 | 2,189 | 2015-01-29 | 10-K |
| 2013-12-31 | 2,022 | 2014-02-03 | 10-K |
| 2012-12-31 | 2,045 | 2013-02-01 | 10-K |
| 2011-12-31 | 2,348 | 2012-02-10 | 10-K |
| 2010-12-31 | 2,180 | 2011-02-18 | 10-K |
| 2009-12-31 | 1,883 | 2010-02-22 | 10-K |
| 2008-12-31 | 1,644 | 2009-02-25 | 10-K |
| 2007-12-31 | 1,542 | 2008-02-28 | 10-K |
| 2006-12-31 | 1,300 | 2007-02-28 | 10-K |
| 2005-12-31 | 985 | 2006-03-16 | 10-K |
| 2004-12-31 | 940 | 2005-03-15 | 10-K |
| 2003-12-31 | 567 | 2004-02-27 | 10-K |
| 2002-12-31 | 381 | 2003-03-31 | 10-K |
Limits of this reading
- The headcount is the full-time count; the content production employees the filing describes as fluctuating and partly temporary are outside it.
- No count by kind of work: the content production share is by description (c).
- The U.S. share is not stated alone.
Source: the company's annual report on EDGAR, accession 0001065280-26-000034, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Netflix, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Netflix, Inc.'s working time is within reach of AI?
- An estimated 26% now and 63% by the end of 2028, on METR's long-run pace at four in five, from the workforce Netflix, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Netflix, Inc. employ?
- 16,000 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up Netflix, Inc.'s workforce?
- Read from its annual report as a blend of 2 industry staffing patterns, the largest Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers; by those patterns the work is about 67% desk work, 23% people work and 10% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Netflix, Inc.'s annual report say about AI?
- 7 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 2, 4 and 7 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
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