Snap Inc. (SNAP)

Snapchat maker, 5,261 full-time, 54% engineering. Read October 20, 2026 from the annual report for the period ending December 31, 2025, filed February 5, 2026. Ranked 15 of the 39 Communication Services companies read so far, by the share within reach now.

The filing states 5,261 full-time employees, 54% in engineering, of one advertising-funded platform, so one social network pattern carries the workforce.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 27% now, 54% at the end of 2027, 66% at the end of 2028, 69% at the end of 2030. By the patterns, the work is about 70% desk work, 22% people work and 8% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 30% of the working time stays with people (conversation, in-person and hands-on work), 55% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

5,261 employees as of December 31, 2025 (stated). The filing counts no employees by country; North America is 59% of revenue.

The filing: “As of December 31, 2025, we had 5,261 full-time employees, of whom approximately 54% are in engineering roles involved in the design, development, support, and manufacture of new and existing products and processes.”

The workforce as industry patterns

What the filing says about the workforce: 5,261 full-time employees, about 54% in engineering roles; a minimum living wage for all employees globally.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.

• Meta (META, 78,865 employees)27% now, 66% by 2028
• Paramount Skydance Corporation Class B Common Stock (PSKY, 17,600 employees)25% now, 56% by 2028
• Netflix, Inc. (NFLX, 16,000 employees)26% now, 63% by 2028
• Pinterest, Inc. (PINS, 5,265 employees)27% now, 66% by 2028
• Sirius XM Holdings Inc. (SIRI, 5,119 employees)27% now, 66% by 2028
• Versant Media Group, Inc. Class A (VSNT, 4,400 employees)26% now, 65% by 2028

What the filing says about AI

45 sentences in the filing name AI. The filing describes My AI, its AI-powered chatbot, and an AI platform through which partners place AI in front of its community, and names AI laws among the regulations it is subject to.

• “We are also subject to complex and evolving federal, state, local, and foreign laws and regulations regarding privacy, data protection, biometric processing, content regulation, artificial intelligence, or AI, protections for minors, taxes, and other matters, which are subject to change and have uncertain interpretations.”
• “We also offer My AI, our AI-powered chatbot, which helps our community foster creativity and connection with friends, receive real-world recommendations, and learn more about their interests and favorite subjects.”
• “Our AI platform allows partners to integrate with Snapchat, unlocking a powerful distribution channel that places AI directly in front of our large, engaged, and global community.”
• “Dynamic Ads: Dynamic ads leverage our machine learning algorithm to match a product catalog to serve the right ad to the right Snapchatter at the right time.”
• “As of December 31, 2025, we had approximately 5,927 issued patents and approximately 3,526 filed patent applications in the United States and foreign countries relating to our products and platforms-including Snapchat, Bitmoji, Lens Studio, Spectacles and Snap OS-and proprietary technologies spanning augmented reality, hardware, spatial computing, computer vision, generative AI, machine learnin...”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 20215median 0
• Fiscal 20223median 0
• Fiscal 202322median 1
• Fiscal 202427median 4
• Fiscal 202545median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• The engineering share is recorded as a function count, not a pattern split.

Source: the company's annual report on EDGAR, accession 0001564408-26-000013, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.