1-800-FLOWERS.COM, Inc. (FLWS)
Flowers, gifts and gourmet foods online. Read November 8, 2026 from the annual report for the period ending June 28, 2026, filed September 11, 2026. Ranked 178 of the 240 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
22%
projected from METR's April 2026 measurement and Epoch's November 2026 index
End of 2028
23%
Employees, annual report
3,300
Leading staffing pattern
Florists
Share of the working time within reach, long-run pace, four times in five
Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Now22%
- End of 202723%
- End of 202823%
- End of 203023%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 75%
- Becomes checking a model's work 15%
- Handed over with lighter checks 10%
An online flower and gift retailer with about 3,300 employees in the United States, split by description among its floral brands, its food production and its fulfillment.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 22% now, 23% at the end of 2027, 23% at the end of 2028, 23% at the end of 2030. By the patterns, the work is about 23% desk work, 12% people work and 65% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 75% of the working time stays with people (conversation, in-person and hands-on work), 15% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
3,300 employees as of June 28, 2026 (stated). Stated: all employees located in the United States.
The filing: “As of June 28, 2026, the Company had approximately 3,300 full and part-time employees, all located in the United States.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Florists | 45% | By description (c): the flower and gift e-commerce brands, their floral design, merchandising, marketing and customer service staff, read at florists for want of a count by business; peak periods add customer service, manufacturing and fulfillment personnel. |
| Bakeries and Tortilla Manufacturing | 30% | By description (c): the gourmet food brands' bakeries and candy kitchens (the manufacturing personnel the filing names), read at the bakery pattern, flagged. |
| Warehousing and Storage | 25% | By description (c): the fulfillment and distribution personnel the filing names, read at warehousing, flagged. |
What the filing says about the workforce: Approximately 3,300 full and part-time employees, all in the United States; the number of customer service, manufacturing and fulfillment personnel rises substantially in peak periods; no collective bargaining agreements.
What the filing says about AI
10 sentences in the filing name AI. Ten sentences, strategy and risk: investment in AI-driven personalization, and the risk that AI summaries in search results and generative AI shopping assistants reduce traffic to its own websites.
- “The Company is also investing in emerging marketing channels and customer engagement technologies, with particular emphasis on artificial intelligence-driven personalization, enhanced mobile commerce capabilities, and innovative partnership models that align with evolving consumer preferences and purchasing behaviors.”
- “Vendors of advertising and analytics products and services have modified, and may continue to modify their products and services in ways that could reduce the efficiency of our marketing efforts, such as changes to cookie settings and policies, modifications of organic search and paid listing algorithms, the addition of artificial intelligence ("AI") summaries to online search engine results, a...”
- “Consumers may increasingly rely on generative AI search, shopping assistants, social commerce, marketplace recommendations, or other intermediated discovery tools that reduce traffic to our owned websites and mobile applications or change how and whether our brands and products are described or ranked.”
- “If customer acquisition costs rise, if attribution data becomes less reliable, if our ability to make effective use of advertising technologies is reduced, or if competitors more effectively use AI-enabled marketing and personalization tools, our revenues, margins, and results of operations could be adversely affected.”
- “Cybersecurity threats continue to evolve in volume, sophistication and automation, including through the use of artificial intelligence.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20232median 1
- Fiscal 20242median 4
- Fiscal 20257median 10
- Fiscal 202610
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2026-06-28 | 3,300 | 2026-09-11 | 10-K |
| 2025-06-29 | 3,900 | 2025-09-05 | 10-K |
| 2024-06-30 | 4,000 | 2024-09-06 | 10-K |
| 2023-07-02 | 4,200 | 2023-09-15 | 10-K |
| 2022-07-03 | 4,700 | 2022-09-16 | 10-K |
| 2021-06-27 | 4,800 | 2021-09-10 | 10-K |
| 2020-06-28 | 4,300 | 2020-09-11 | 10-K |
| 2019-06-30 | 4,095 | 2019-09-13 | 10-K |
| 2018-07-01 | 4,785 | 2018-09-14 | 10-K |
| 2017-07-02 | 4,633 | 2017-09-15 | 10-K |
| 2016-07-03 | 4,490 | 2016-09-16 | 10-K |
| 2015-06-28 | not read | 2015-09-11 | 10-K |
| 2014-06-29 | 11 | 2014-09-12 | 10-K |
| 2013-06-30 | 2,150 | 2013-09-13 | 10-K |
| 2012-07-01 | 2,200 | 2012-09-14 | 10-K |
| 2011-07-03 | 2,300 | 2011-09-16 | 10-K |
| 2010-06-27 | 2,200 | 2010-09-10 | 10-K |
| 2009-06-28 | 2,300 | 2009-09-11 | 10-K |
| 2008-06-29 | 4,000 | 2008-09-12 | 10-K |
| 2007-07-01 | 4,000 | 2007-09-13 | 10-K |
| 2006-07-02 | 3,700 | 2006-09-15 | 10-K |
| 2005-07-03 | 3,000 | 2005-09-15 | 10-K |
| 2004-06-27 | 2,500 | 2004-09-09 | 10-K |
| 2003-06-29 | 2,500 | 2003-09-26 | 10-K |
| 2002-06-30 | 2,500 | 2002-09-27 | 10-K |
| 2001-07-01 | 2,400 | 2001-10-01 | 10-K |
| 2000-07-02 | 2,200 | 2000-10-02 | 10-K405 |
| 1999-06-27 | 2,100 | 1999-09-24 | 10-K |
Limits of this reading
- The split among floral, food production and fulfillment is by description; the filing counts no employees by business.
- The year-end count follows the peak season; the seasonal additions are not counted.
Source: the company's annual report on EDGAR, accession 0001084869-26-000029, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on 1-800-FLOWERS.COM, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of 1-800-FLOWERS.COM, Inc.'s working time is within reach of AI?
- An estimated 22% now and 23% by the end of 2028, on METR's long-run pace at four in five, from the workforce 1-800-FLOWERS.COM, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does 1-800-FLOWERS.COM, Inc. employ?
- 3,300 as of June 28, 2026, as its annual report for the period ending June 28, 2026 states. About 100% in the U.S.
- What kinds of work make up 1-800-FLOWERS.COM, Inc.'s workforce?
- Read from its annual report as a blend of 3 industry staffing patterns, the largest Florists; by those patterns the work is about 23% desk work, 12% people work and 65% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does 1-800-FLOWERS.COM, Inc.'s annual report say about AI?
- 10 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2026 name it in 0, 0, 2, 2, 7 and 10 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on November 8, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.