The Workforce AI Index · Consumer Cyclical
Bath & Body Works, Inc. (BBWI)
Specialty retailer, 94% in stores. Read October 1, 2026 from the annual report for the period ending 2026-01-31, filed 2026-03-12. Ranked 3 of the 39 Consumer Cyclical companies read so far, by the share within reach now: the sector.
The filing counts 60,735 associates with 94% in stores and 85% part-time, so the stores pattern carries nearly all of them (a).
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 28% now, 33% at the end of 2027, 34% at the end of 2028, 35% at the end of 2030. By the patterns, the work is about 35% desk work, 21% people work and 45% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 65% of the working time stays with people (conversation, in-person and hands-on work), 26% becomes checking a model's work and 9% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
60,735 employees as of 2026-01-31 (stated). The filing describes stores in the U.S. and Canada with franchised stores abroad and gives no count by country.
The filing: “The following table includes the number of associates in full-time status or part-time status as of January 31, 2026: Full-time 9,071, Part-time 51,664, Total 60,735.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Health and Personal Care Retailers | 94% | By a stated share (a): approximately 94% of associates work in its stores, body care and home fragrance retail. |
| Warehousing and Storage | 6% | By a stated remainder (a): the filing says the remaining associates work in its home office or distribution and fulfillment centers, placed with the fulfillment work by description (c). |
What the filing says about the workforce: 60,735 associates: 9,071 full-time and 51,664 part-time; about 94% in stores; none under a collective bargaining agreement; a multi-year IT transformation project the filing describes.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Health and Personal Care Retailers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- CVS Health (CVS, 300,000 employees)31% now, 44% by 2028
- Ulta Beauty, Inc. (ULTA, 66,820 employees)29% now, 35% by 2028
- The Estée Lauder Companies Inc. (EL, 55,000 employees)26% now, 35% by 2028
What the filing says about AI
20 sentences in the filing name AI. The filing names AI in 20 sentences: AI applications to be deployed through its IT transformation project, and the risks of degraded or untrustworthy AI applications during that upgrade.
- “Such risks include, but are not limited to, domestic or international large scale buyers and resellers purchasing merchandise and reselling it outside our control; resellers competing against us on domestic or international platforms where we legitimately sell our goods, or competition on marketplaces; our other alternative distribution channels competing with our direct channel business; our a...”
- “We have undertaken the IT Transformation Project, a multi-year project to modernize our digital and information technology systems and capabilities to, among other things, advance our data analytics capabilities, deploy AI applications, enhance our in-store and online customer experience, enable us to more effectively personalize our marketing, shopping and promotional experiences, enhance the...”
- “As with any information technology upgrade, the IT Transformation Project increases the risk of interruption of service, data loss and vulnerabilities, corruption of data, breach, failure and degradation of AI applications leading to unpredictability and untrustworthiness, failure of information technology systems to effectively communicate and other disruptions to our operations.”
- “Our information technology systems, as well as those of our service providers and vendors, are vulnerable to damage, interruption, degradation, "data poisoning," service availability or breach from a variety of sources, including cyberattacks, cyber extortion, ransomware attacks, deepfakes and other malicious uses of AI, telecommunication and/or technology failures, malicious human acts, human...”
- “Furthermore, because the methods of cyberattack and deception change frequently, are increasingly complex and sophisticated (including through the use of AI and deepfakes to carry out cyber intrusions) and can originate from a wide variety of sources, including nation-state actors, despite our efforts to ensure the confidentiality, availability and integrity of our systems, websites and mobile...”
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2026-01-31 | 60,700 | 2026-03-12 | 10-K |
| 2025-02-01 | 59,200 | 2025-03-14 | 10-K |
| 2024-02-03 | 57,200 | 2024-03-22 | 10-K |
| 2023-01-28 | 57,200 | 2023-03-17 | 10-K |
| 2022-01-29 | 56,900 | 2022-03-18 | 10-K |
| 2021-01-30 | 92,300 | 2021-03-19 | 10-K |
| 2020-02-01 | 94,400 | 2020-03-30 | 10-K |
| 2019-02-02 | 88,900 | 2019-03-22 | 10-K |
| 2018-02-03 | 93,200 | 2018-03-23 | 10-K |
| 2017-01-28 | 93,600 | 2017-03-17 | 10-K |
| 2016-01-30 | 87,900 | 2016-03-18 | 10-K |
| 2015-01-31 | 80,100 | 2015-03-20 | 10-K |
| 2014-02-01 | 94,600 | 2014-03-21 | 10-K |
| 2013-02-02 | 99,400 | 2013-03-22 | 10-K |
| 2012-01-28 | 97,000 | 2012-03-23 | 10-K |
| 2011-01-29 | 96,500 | 2011-03-18 | 10-K |
| 2010-01-30 | 92,100 | 2010-03-26 | 10-K |
| 2009-01-31 | 90,900 | 2009-03-27 | 10-K |
| 2008-02-02 | 97,500 | 2008-03-28 | 10-K |
| 2007-02-03 | 125,500 | 2007-04-03 | 10-K |
| 2006-01-28 | 110,000 | 2006-03-31 | 10-K |
| 2005-01-29 | 115,300 | 2005-04-08 | 10-K |
| 2004-01-31 | 111,100 | 2004-04-14 | 10-K |
| 2003-02-01 | 98,900 | 2003-04-18 | 10-K |
| 2002-02-02 | 100,300 | 2002-04-22 | 10-K |
| 2001-02-03 | 123,700 | 2001-04-24 | 10-K |
| 2000-01-30 | 114,600 | 2000-04-25 | 10-K |
| 1999-01-30 | 126,800 | 1999-04-21 | 10-K |
| 1998-01-31 | 131,000 | 1998-04-29 | 10-K |
| 1997-02-01 | 123,100 | 1997-04-30 | 10-K |
| 1996-02-03 | 104,000 | 1996-05-02 | 10-K |
| 1995-01-28 | 105,600 | 1995-04-27 | 10-K |
| 1994-01-29 | 97,500 | 1994-04-25 | 10-K |
Limits of this reading
- The 6% outside stores combines the home office and distribution centers; it is placed with distribution by description (c).
Source: the company's annual report on EDGAR, accession 0000701985-26-000008, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
Questions about this company
- How much of Bath & Body Works, Inc.'s working time is within reach of AI?
- An estimated 28% now and 34% by the end of 2028, on METR's long-run pace at four in five, from the workforce Bath & Body Works, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Bath & Body Works, Inc. employ?
- 60,735 as of January 31, 2026, as its annual report for the period ending January 31, 2026 states.
- What kinds of work make up Bath & Body Works, Inc.'s workforce?
- Read from its annual report as a blend of 2 industry staffing patterns, the largest Health and Personal Care Retailers; by those patterns the work is about 35% desk work, 21% people work and 45% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Bath & Body Works, Inc.'s annual report say about AI?
- 20 sentences in the filing name AI. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 1, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.