Tripadvisor, Inc. (TRIP)

Travel and experiences platform, mostly Europe. Read November 9, 2026 from the annual report for the period ending December 31, 2025, filed February 13, 2026. Ranked 7 of the 240 Consumer Cyclical companies read so far, by the share within reach now.

The filing states approximately 2,590 employees at December 31, 2025, 28% in the U.S. and 68% in Europe, and describes travel and experiences marketplaces, so the whole workforce is read at travel arrangement and reservation services by description.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 50% now, 57% at the end of 2027, 58% at the end of 2028, 58% at the end of 2030. By the patterns, the work is about 58% desk work, 32% people work and 10% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 40% of the working time stays with people (conversation, in-person and hands-on work), 49% becomes checking a model's work and 11% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

2,590 employees as of December 31, 2025 (stated). Approximately 28% of employees in the U.S., 68% in Europe and 4% in the rest of the world (stated).

The filing: “As of December 31, 2025, the Company had approximately 2,590 employees, with approximately 68%, 28%, and 4% of employees based in Europe, the U.S., and the rest of world, respectively.”

The workforce as industry patterns

What the filing says about the workforce: Approximately 2,590 employees at December 31, 2025, 68% in Europe, 28% in the U.S. and 4% elsewhere, down from 2,860; independent contractors supplement the workforce; employees represented by international works councils in places; the filing says cost savings actions begun on November 5, 2025 to realign its operating model primarily include a global workforce reduction.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Travel Arrangement and Reservation Services, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.

• Global Business Travel Group, Inc. (GBTG, 27,000 employees)50% now, 60% by 2028
• Booking Holdings Inc. (BKNG, 24,300 employees)50% now, 58% by 2028
• Expedia Group, Inc. (EXPE, 16,000 employees)50% now, 58% by 2028
• Airbnb, Inc. (ABNB, 8,200 employees)50% now, 58% by 2028

What the filing says about AI

40 sentences in the filing name AI. The filing says its first-party data is uniquely valuable in applying artificial intelligence to travel and experiences discovery, planning and booking, positions the company as experiences-led and AI-enabled, and leverages its data to drive AI product innovation.

• “In addition, the breadth, depth, and scale of first party data is uniquely valuable in the Company's pursuit to innovate in the application of artificial intelligence ("AI") for travel and experiences discovery, planning, and booking.”
• “Both branded platforms leverage a shared global supply platform of more than 425,000 bookable experiences from 70,000 operators; The trusted Tripadvisor brand within Hotels and Other travel categories to drive traveler discovery, intent, and data engine; TheFork's recognized brand, content, relationships with more than 50,000 restaurants, and scaled diner community across 11 European countries;...”
• “Our Business Strategy The Company's strategy is focused on growing its marketplace offerings, with a particular focus on scaling its experiences marketplace, and supported by a trusted travel guidance ecosystem leveraging unique data at scale to drive future AI product innovation.”
• “The Company is focused on the following strategic priorities: Growing and scaling its Experiences marketplace globally, Leveraging complementary brands across the traveler discovery and booking funnel for experiences, Strengthening direct traveler relationships through repeat engagement and mobile app usage, Investing in innovative technologies such as AI and machine learning to improve persona...”
• “Growing UGC and Proprietary Data Assets to Drive AI-Driven Innovation We believe our globally recognized brands (namely Tripadvisor, Viator, TheFork) and trusted UGC represent core strategic assets and key differentiators.”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 20213median 0
• Fiscal 20222median 0
• Fiscal 20238median 1
• Fiscal 202418median 4
• Fiscal 202540median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• Independent contractors supplement the workforce and are not counted (rule 8).
• No count by segment; one pattern by description (c).

Source: the company's annual report on EDGAR, accession 0001193125-26-051281, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.