Thryv Holdings, Inc. (THRY)

SMB software and directory marketing services, split. Read November 9, 2026 from the annual report for the period ending December 31, 2025, filed February 26, 2026. Ranked 27 of the 238 Technology companies read so far, by the share within reach now.

The filing states 2,729 employees at December 31, 2025 and names its departments without counts, so the software platform (59% of revenue) leads at software publishers and the print and digital directory marketing business takes directory publishers by description.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 52% now, 66% at the end of 2027, 70% at the end of 2028, 71% at the end of 2030. By the patterns, the work is about 71% desk work, 23% people work and 6% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 29% of the working time stays with people (conversation, in-person and hands-on work), 57% becomes checking a model's work and 12% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

2,729 employees as of December 31, 2025 (stated). Not stated; the excerpt gives no count by country.

The filing: “As of December 31, 2025, we had 2,729 employees.”

The workforce as industry patterns

What the filing says about the workforce: 2,729 employees at December 31, 2025, about 99% full-time; most in Outside and Inside Sales, Inbound Sales and Sales Operations, Client Experience, Operations, Information Technology, Client Care and Billing and Print Directories; 359 promotions in 2025; a Work From Anywhere approach.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Software Publishers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.

• Microsoft (MSFT, 223,000 employees)51% now, 73% by 2028
• Oracle (ORCL, 141,000 employees)51% now, 73% by 2028
• Salesforce, Inc. (CRM, 83,334 employees)51% now, 73% by 2028
• Uber Technologies, Inc. (UBER, 34,000 employees)52% now, 71% by 2028
• DoorDash, Inc. (DASH, 31,400 employees)52% now, 71% by 2028
• Adobe Inc. (ADBE, 31,360 employees)51% now, 73% by 2028
• ServiceNow, Inc. (NOW, 29,187 employees)51% now, 73% by 2028
• Synopsys, Inc. (SNPS, 28,000 employees)51% now, 73% by 2028

What the filing says about AI

46 sentences in the filing name AI. The filing describes Thryv as a software-led platform company enabling small and medium-sized businesses to run and grow with artificial intelligence tools and automations, with AI-driven analytics and lead attribution in its Marketing Center.

• “Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national, or global political, economic, business, competitive, market, and regulatory conditions and the following: significant competition for our Marketing Services solutions and Software as a Service (" SaaS ") offerings, including from companies that use com...”
• “Business Overview Thryv is a software-led platform company focused on enabling small and medium-sized businesses (" SMBs ") to run and grow their businesses more efficiently with artificial intelligence (" AI ") tools and automations.”
• “Thryv Marketing Center includes everything an SMB owner needs to effectively market and grow their business, including easy to understand, AI-driven analytics and lead attribution that help them understand which marketing efforts are delivering results.”
• “Keap® is our CRM and automation engine that helps SMBs efficiently grow by automating repetitive tasks, campaigns, and processes, using automation tools and AI.”
• “AI is used to simplify complex workflows, generate marketing and communications content, surface performance insights, and guide users toward actions that improve business outcomes.”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 20215median 0
• Fiscal 20224median 0
• Fiscal 20237median 1
• Fiscal 202439median 4
• Fiscal 202546median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• The filing counts nothing by segment, so the split between the software platform and the directory marketing business is by description from the revenue lines (c).
• The U.S. share is not stated.

Source: the company's annual report on EDGAR, accession 0001556739-26-000013, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.