Criteo S.A. (CRTO)

Advertising technology platform, 28% in France. Read November 8, 2026 from the annual report for the period ending December 31, 2025, filed February 26, 2026. Ranked 23 of the 51 Communication Services companies read so far, by the share within reach now.

Criteo states 3,649 employees, 1,181 of them in research, development and product, 1,031 at French entities under a collective agreement; its platform work is read at software publishers and its client-facing campaign teams at advertising services, by description.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 50% now, 66% at the end of 2027, 70% at the end of 2028, 71% at the end of 2030. By the patterns, the work is about 71% desk work, 24% people work and 5% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 29% of the working time stays with people (conversation, in-person and hands-on work), 58% becomes checking a model's work and 11% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

3,649 employees as of December 31, 2025 (stated). The filing counts 1,031 employees at French entities and states no count by country otherwise; the data service shows 43% of revenue in the Americas.

The filing: “As of December 31, 2025, we had 3,649 employees.”

The workforce as industry patterns

What the filing says about the workforce: 3,649 employees, 1,181 in research and development and product; 1,031 employed by French entities under a collective bargaining agreement with a Social and Economic Committee affiliated to a trade union; about 18,000 training hours in 2025; a French company headquartered in Paris.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Software Publishers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.

• Microsoft (MSFT, 223,000 employees)51% now, 73% by 2028
• Oracle (ORCL, 141,000 employees)51% now, 73% by 2028
• Salesforce, Inc. (CRM, 83,334 employees)51% now, 73% by 2028
• Uber Technologies, Inc. (UBER, 34,000 employees)52% now, 71% by 2028
• DoorDash, Inc. (DASH, 31,400 employees)52% now, 71% by 2028
• Adobe Inc. (ADBE, 31,360 employees)51% now, 73% by 2028
• ServiceNow, Inc. (NOW, 29,187 employees)51% now, 73% by 2028
• Synopsys, Inc. (SNPS, 28,000 employees)51% now, 73% by 2028

What the filing says about AI

75 sentences in the filing name AI. The filing describes its technology as powered by AI, the Criteo AI Engine predicting user engagement across a trillion dollars of commerce transactions and acting as a decisioning layer across the ecosystem, with the risk that the engine fails to predict accurately, in 75 sentences.

• “The failure by Criteo AI Engine to accurately predict user engagement and the failure to maintain the quality of our client and publisher content could result in significant costs to us, lost revenue and diminished business opportunities.”
• “Powered by Artificial intelligence ("AI") and inform ed by $1 trillion in an nual commerce transactions, our technology enables discovery, engagement, and conversion across the shopper journey.”
• “All of this is powered by our unique commerce data foundation and AI-driven performance engine that increasingly acts as an orchestration platform and decisioning layer across the ecosystem, operating at global scale.”
• “We deliver value to marketers and media owners through our Commerce Intelligence Platform, which combines scalable commerce data, broad media access, and predictive AI to reach and engage shoppers in real time with highly relevant ads.”
• “Proprietary Predictive AI: With over two decades of AI innovation, our models continuously learn from billions of shopping interactions, including product views, clicks, shopping carts and transactions, optimizing campaigns in real time to deliver superior outcomes for our clients. 2 Every day, our algorithms analyze vast amounts of commerce data to predict intent, personalize ad creatives , an...”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 202149median 0
• Fiscal 202248median 0
• Fiscal 202344median 1
• Fiscal 202453median 4
• Fiscal 202575median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• The split between software and advertising services is by description (c) beyond the counted research and product staff; the data service's segment table shows one line at 100% and is not usable.
• No count by country is stated beyond the French entities; the U.S. share is left null.

Source: the company's annual report on EDGAR, accession 0001576427-26-000014, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.