Quad/Graphics, Inc. (QUAD)
Commercial printing with marketing services, 10,100 FTEs. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 18, 2026. Ranked 7 of the 175 Industrials companies read so far, by the share within reach now.
Within reach now
28%
End of 2028
42%
Employees, annual report
10,100
Leading staffing pattern
Printing and Related Support Activities
Share of the working time within reach, long-run pace, four times in five
- Now28%
- End of 202739%
- End of 202842%
- End of 203043%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 55%
- Becomes checking a model's work 29%
- Handed over with lighter checks 14%
Quad states approximately 10,100 full-time equivalent employees at December 31, 2025, 8,900 of them in North America including Mexico and Central America, with 1,100 under union or works council arrangements, across printing, marketing services and logistics with no count by business, so the printing plants take most of the workforce and the agency and logistics services the rest by description (c).
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 28% now, 39% at the end of 2027, 42% at the end of 2028, 43% at the end of 2030. By the patterns, the work is about 43% desk work, 16% people work and 41% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 55% of the working time stays with people (conversation, in-person and hands-on work), 29% becomes checking a model's work and 14% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
10,100 employees as of December 31, 2025 (full-time equivalent). The filing counts 8,900 FTEs in North America including Mexico, Central America and the Caribbean (88%); the U.S. alone is not stated.
The filing: “As of December 31, 2025, the Company had approximately 10,100 full-time equivalent ("FTE") employees in the following geographies: North America (Includes Mexico, Central America and the Caribbean) 8,900; Europe, Middle East and Africa 400; South America 600; Asia 200.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Printing and Related Support Activities | 78% | The printing plants that produce catalogs, magazines, direct mail and other printed products, 92% of revenue with logistics, and the filing counts no employees by business, so the plants take most of the workforce by description (c). |
| Advertising, Public Relations, and Related Services | 14% | The marketing services, agency and media solutions the filing describes as its integrated marketing platform, counted by no employee figure, take a share by description (c). |
| Freight Transportation Arrangement | 8% | The logistics services, 8% of revenue, that move printed products into the postal system and to customers, counted by no employee figure, take that share by revenue (c). |
What the filing says about the workforce: Approximately 1,100 employees (11%) covered by an industry-wide agreement, a collective bargaining agreement, a works council or a similar arrangement; the count fell from 15,800 in 2020; QuadMed runs on-site health centers for the company and about 35 other employers.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Printing and Related Support Activities, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- Cimpress plc (CMPR, 16,500 employees)27% now, 38% by 2028
What the filing says about AI
27 sentences in the filing name AI. The filing names AI among the technology it uses to automate workflows, enhance performance and personalize customer experiences, and AI-based systems integrated across its marketing solutions suite for cost savings and revenue.
- “Among risks, uncertainties and other factors that may impact Quad are those described in Part I, Item 1A, "Risk Factors," of this Annual Report on Form 10-K, as such may be amended or supplemented in Part II, Item 1A, "Risk Factors," of the Company's subsequently filed Quarterly Reports on Form 10-Q, and the following: The impact of increased business complexity as a result of the Company's tra...”
- “Maximize efficiency with cutting-edge technology , including artificial intelligence (AI), that automates workflows, enhances performance and personalizes customer experiences at scale across physical and digital channels. 2 Table of Contents In 2025, the Company focused on delivering strong financial results while navigating multiple challenges in the macroeconomic environment, such as postage...”
- “In addition to these solutions, Quad integrates AI-based systems across its MX Solutions Suite to generate internal cost savings and revenue opportunities for the Company. 4 Table of Contents Industry and Competition With its integrated marketing platform, Quad competes in both the advertising and marketing services industry, and in the commercial printing industry.”
- “Advertising and Marketing Services The advertising and marketing services industry is highly fragmented, with competition based on companies' ability to adapt quickly to new advertising platforms and technology, including AI; leverage data and analytics to deliver personalized advertising experiences; develop comprehensive proposals to secure client contracts; create unique and effective multic...”
- “The engine runs AI agents atop Quad's household data stack, client data inputs and campaign data to generate in-the-moment reporting and analysis.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20211median 0
- Fiscal 20221median 0
- Fiscal 20236median 1
- Fiscal 20249median 4
- Fiscal 202527median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 10,100 | 2026-02-18 | 10-K |
| 2024-12-31 | 12,200 | 2025-02-21 | 10-K |
| 2023-12-31 | 13,150 | 2024-02-22 | 10-K |
| 2022-12-31 | 15,300 | 2023-02-27 | 10-K |
| 2021-12-31 | 15,100 | 2022-02-23 | 10-K |
| 2020-12-31 | 15,800 | 2021-02-24 | 10-K |
| 2019-12-31 | 19,600 | 2020-02-19 | 10-K |
| 2018-12-31 | 20,600 | 2019-02-20 | 10-K |
| 2017-12-31 | 21,100 | 2018-02-21 | 10-K |
| 2016-12-31 | 22,600 | 2017-02-22 | 10-K |
| 2015-12-31 | 22,500 | 2016-02-23 | 10-K |
| 2014-12-31 | 24,100 | 2015-03-02 | 10-K |
| 2013-12-31 | 25,600 | 2014-02-27 | 10-K |
| 2012-12-31 | 21,400 | 2013-03-08 | 10-K |
| 2011-12-31 | 24,300 | 2012-02-29 | 10-K |
| 2010-12-31 | 25,000 | 2011-03-24 | 10-K |
Limits of this reading
- No count by business: the three shares are by description (c); the data service's geography table (international 100%) is not usable.
- The U.S. share is not stated; North America including Mexico and Central America holds 88%.
Source: the company's annual report on EDGAR, accession 0001481792-26-000042, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Quad/Graphics, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
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Questions about this company
- How much of Quad/Graphics, Inc.'s working time is within reach of AI?
- An estimated 28% now and 42% by the end of 2028, on METR's long-run pace at four in five, from the workforce Quad/Graphics, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Quad/Graphics, Inc. employ?
- 10,100 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states, in full-time equivalents.
- What kinds of work make up Quad/Graphics, Inc.'s workforce?
- Read from its annual report as a blend of 3 industry staffing patterns, the largest Printing and Related Support Activities; by those patterns the work is about 43% desk work, 16% people work and 41% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Quad/Graphics, Inc.'s annual report say about AI?
- 27 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 1, 1, 6, 9 and 27 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.