Newell Brands Inc. (NWL)
Consumer products plants and distribution centers. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 13, 2026. Ranked 20 of the 39 Consumer Defensive companies read so far, by the share within reach now.
Within reach now
19%
End of 2028
31%
Employees, annual report
21,900
Leading staffing pattern
Other Miscellaneous Manufacturing
Share of the working time within reach, long-run pace, four times in five
- Now19%
- End of 202728%
- End of 202831%
- End of 203031%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 68%
- Becomes checking a model's work 23%
- Handed over with lighter checks 8%
A consumer products maker whose filing states its total, a regional split and a combined manufacturing and supply chain count but nothing by segment, so the patterns follow segment revenue and description.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 19% now, 28% at the end of 2027, 31% at the end of 2028, 31% at the end of 2030. By the patterns, the work is about 31% desk work, 14% people work and 55% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 68% of the working time stays with people (conversation, in-person and hands-on work), 23% becomes checking a model's work and 8% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
21,900 employees as of December 31, 2025 (stated). The filing counts by region, not by country: 9,850 in North America, 4,500 in Latin America, 4,200 in EMEA, 3,350 in Asia-Pacific.
The filing: “At December 31, 2025, the Company employed approximately 21,900 people worldwide.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Other Miscellaneous Manufacturing | 45% | By (c): the Learning and Development segment (37% of 2025 revenue) makes writing instruments, baby gear and school supplies and the Outdoor and Recreation segment (10%) camping and outdoor goods, office supplies, sporting goods and other miscellaneous manufacturing in this group; the filing counts no employees by segment. |
| Plastics Product Manufacturing | 45% | By (c): the Home and Commercial segment (52% of 2025 revenue) makes food storage, home organization, commercial and cleaning products and candles, mostly plastics products; read at 45% with the rest of the segment's people in the miscellaneous pattern. |
| Warehousing and Storage | 10% | By description (c): the filing counts 13,250 employees in manufacturing and supply chain roles together, and the distribution centers that serve its retail customers are read at a tenth of the workforce as warehousing. |
What the filing says about the workforce: About 21,900 employees: 9,850 in North America, 4,500 in Latin America, 4,200 in EMEA, 3,350 in Asia-Pacific; about 13,250 in manufacturing and supply chain roles; a portion are covered by collective bargaining agreements or statutory collective arrangements.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Other Miscellaneous Manufacturing, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- 3M Company (MMM, 60,500 employees)21% now, 37% by 2028
- Mattel, Inc. (MAT, 31,000 employees)23% now, 37% by 2028
What the filing says about AI
15 sentences in the filing name AI. The filing names the increased adoption of digital and AI-enabled tools by consumers and retailers among the challenges it addresses, offers employees skill development in AI, and says it may use AI in its business with risks of reputational, competitive and legal harm if that use is not properly managed.
- “The Company continues to implement this strategy while addressing key global challenges such as shifting consumer preferences and behaviors; a highly competitive operating environment; a rapidly changing retail and consumer landscape including evolving retailer inventory, sourcing and promotional patterns and increased adoption of digital and artificial intelligence-enabled tools by consumers a...”
- “This also includes skill development opportunities in artificial intelligence ("AI").”
- “The Company may use artificial intelligence in its business, and challenges with properly managing its use could result in reputational harm, competitive harm, and legal liability, and could adversely affect the Company's business.”
- “The Company's use of AI tools in its operations and systems poses inherent risk and could adversely affect the Company's operations and financial conditions.”
- “The Company's success may increasingly become dependent on its ability to effectively leverage AI to support its operational efficiencies, such as in supply chain and support functions, and its product development and marketing capabilities.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20230median 1
- Fiscal 202411median 4
- Fiscal 202515median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 21,900 | 2026-02-13 | 10-K |
| 2024-12-31 | 23,700 | 2025-02-14 | 10-K |
| 2023-12-31 | 24,600 | 2024-02-21 | 10-K |
| 2022-12-31 | 28,000 | 2023-02-15 | 10-K |
| 2021-12-31 | 32,000 | 2022-02-14 | 10-K |
| 2020-12-31 | 31,000 | 2021-02-19 | 10-K |
| 2019-12-31 | 30,000 | 2020-03-02 | 10-K |
| 2018-12-31 | 37,000 | 2019-03-04 | 10-K |
| 2017-12-31 | 49,000 | 2018-03-01 | 10-K |
| 2016-12-31 | 53,400 | 2017-03-01 | 10-K |
| 2015-12-31 | 17,200 | 2016-02-29 | 10-K |
| 2014-12-31 | 17,400 | 2015-03-02 | 10-K |
| 2013-12-31 | 18,300 | 2014-03-03 | 10-K |
| 2012-12-31 | 18,300 | 2013-03-01 | 10-K |
| 2011-12-31 | 19,900 | 2012-02-29 | 10-K |
| 2010-12-31 | 19,400 | 2011-03-01 | 10-K |
| 2009-12-31 | 19,500 | 2010-03-01 | 10-K |
| 2008-12-31 | 20,400 | 2009-03-02 | 10-K |
| 2007-12-31 | 22,000 | 2008-02-29 | 10-K |
| 2006-12-31 | 23,500 | 2007-03-01 | 10-K |
| 2005-12-31 | 27,900 | 2006-02-16 | 10-K |
| 2004-12-31 | 31,100 | 2005-03-03 | 10-K |
| 2003-12-31 | 40,000 | 2004-03-15 | 10-K |
| 2002-12-31 | 47,000 | 2003-03-28 | 10-K |
| 2001-12-31 | 49,425 | 2002-03-07 | 10-K |
| 2000-12-31 | 48,800 | 2001-03-27 | 10-K |
| 1999-12-31 | 44,000 | 2000-03-30 | 10-K |
| 1998-12-31 | 32,000 | 1999-03-19 | 10-K |
| 1997-12-31 | 24,600 | 1998-03-26 | 10-K |
| 1996-12-31 | 22,100 | 1997-03-26 | 10-K |
| 1995-12-31 | 23,000 | 1996-03-13 | 10-K |
| 1994-12-31 | not read | 1995-03-29 | 10-K |
Limits of this reading
- Pattern shares rest on segment revenue and description (c); the 13,250 in manufacturing and supply chain roles are a function count that does not split by product.
- The U.S. share is not stated; North America holds 45% of the headcount.
- The commercial and corporate staff (about 8,650 by subtraction) have no stated count and stay inside the patterns (rule 6).
Source: the company's annual report on EDGAR, accession 0000814453-26-000008, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Newell Brands Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Newell Brands Inc.'s working time is within reach of AI?
- An estimated 19% now and 31% by the end of 2028, on METR's long-run pace at four in five, from the workforce Newell Brands Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Newell Brands Inc. employ?
- 21,900 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up Newell Brands Inc.'s workforce?
- Read from its annual report as a blend of 3 industry staffing patterns, the largest Other Miscellaneous Manufacturing; by those patterns the work is about 31% desk work, 14% people work and 55% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Newell Brands Inc.'s annual report say about AI?
- 15 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 0, 11 and 15 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.