MarineMax, Inc. (HZO)
Boat dealerships, a boat builder, corporate staff. Read November 8, 2026 from the annual report for the period ending September 30, 2025, filed November 17, 2025. Ranked 92 of the 240 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
28%
projected from METR's April 2026 measurement and Epoch's November 2026 index
End of 2028
33%
Employees, annual report
3,385
Leading staffing pattern
Other Motor Vehicle Dealers
Share of the working time within reach, long-run pace, four times in five
Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Now28%
- End of 202732%
- End of 202833%
- End of 203033%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 61%
- Becomes checking a model's work 28%
- Handed over with lighter checks 10%
A boat retailer whose filing counts 2,457 in its stores, 565 in manufacturing and 363 in corporate administration and operational management, all by count.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 28% now, 32% at the end of 2027, 33% at the end of 2028, 33% at the end of 2030. By the patterns, the work is about 33% desk work, 18% people work and 49% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 61% of the working time stays with people (conversation, in-person and hands-on work), 28% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
3,385 employees as of September 30, 2025 (stated). Not stated as an employee share; 94% of revenue is in the United States.
The filing: “As of September 30, 2025, we had 3,385 employees, 2,457 (approximately 73%) of whom were in store-level operations, 565 (approximately 17%) of whom were in manufacturing operations, and 363 (approximately 10%) of whom were in corporate administration and operational management.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Other Motor Vehicle Dealers | 73% | Count (a): 2,457 employees, approximately 73%, in store-level operations, the boat and yacht dealerships with their sales, service and marina staff. |
| Ship and Boat Building | 17% | Count (a): 565 employees, approximately 17%, in manufacturing operations, the boat building business (product manufacturing, 6% of revenue). |
| Management of Companies and Enterprises | 10% | Count (a): 363 employees, approximately 10%, in corporate administration and operational management, a stated corporate count under rule 6 that bundles operational management, flagged. |
What the filing says about the workforce: 2,457 in store-level operations, 565 in manufacturing and 363 in corporate administration and operational management; sales representatives on commission; a service training center and apprenticeship program in Clearwater, Florida; no significant collective bargaining agreements.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Other Motor Vehicle Dealers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five. Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Camping World Holdings, Inc. (CWH, 11,427 employees)27% now, 29% by 2028
- OneWater Marine Inc. (ONEW, 2,231 employees)29% now, 34% by 2028
What the filing says about AI
3 sentences in the filing name AI. Three sentences, risk factors: the use of artificial intelligence raises cybersecurity and privacy threats, and the company faces competitive risk if it fails to adopt AI or machine learning in time.
- “Risks Related to Cybersecurity Increased cybersecurity requirements, use of artificial intelligence, cybersecurity threats and more sophisticated and targeted computer crime could pose a risk to our systems, networks, data and our third-party service providers.”
- “Additionally, the growing global use of artificial intelligence technologies could expose us to increased privacy and cybersecurity threats, such as data breaches and unauthorized access leading to financial losses, legal liabilities, and reputational damage.”
- “We also face competitive risks if we fail in our initiatives to adopt artificial intelligence or other machine-learning technologies in a timely manner.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20230median 1
- Fiscal 20240median 4
- Fiscal 20253median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-09-30 | 3,385 | 2025-11-17 | 10-K |
| 2024-09-30 | 4,050 | 2024-11-14 | 10-K |
| 2023-09-30 | 3,928 | 2023-11-17 | 10-K |
| 2022-09-30 | 3,410 | 2022-11-18 | 10-K |
| 2021-09-30 | 2,666 | 2021-11-19 | 10-K |
| 2020-09-30 | 1,736 | 2020-12-02 | 10-K |
| 2019-09-30 | 1,754 | 2019-12-03 | 10-K |
| 2018-09-30 | 1,573 | 2018-11-29 | 10-K |
| 2017-09-30 | 1,516 | 2017-12-06 | 10-K |
| 2016-09-30 | 1,422 | 2016-12-06 | 10-K |
| 2015-09-30 | 1,289 | 2015-12-08 | 10-K |
| 2014-09-30 | 1,228 | 2014-12-11 | 10-K |
| 2013-09-30 | 1,227 | 2013-12-06 | 10-K |
| 2012-09-30 | 1,170 | 2012-12-07 | 10-K |
| 2011-09-30 | 1,203 | 2011-12-08 | 10-K |
| 2010-09-30 | 1,158 | 2010-12-02 | 10-K |
| 2009-09-30 | 1,245 | 2009-12-14 | 10-K |
| 2008-09-30 | 1,759 | 2008-12-15 | 10-K |
| 2007-09-30 | 2,135 | 2007-12-11 | 10-K |
| 2006-09-30 | 2,182 | 2006-12-14 | 10-K |
| 2005-09-30 | 1,623 | 2005-12-12 | 10-K |
| 2004-09-30 | 1,500 | 2004-12-13 | 10-K |
| 2003-09-30 | 1,279 | 2003-12-29 | 10-K |
| 2002-09-30 | 1,209 | 2002-12-17 | 10-K |
| 2001-09-30 | 986 | 2001-12-20 | 10-K |
| 2000-09-30 | 998 | 2000-12-27 | 10-K |
| 1999-09-30 | 930 | 1999-12-29 | 10-K |
| 1998-09-30 | 731 | 1998-12-29 | 10-K |
Limits of this reading
- The corporate count includes operational management, which the filing does not count apart.
- The U.S. share is not stated as an employee share.
Source: the company's annual report on EDGAR, accession 0001193125-25-284680, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on MarineMax, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of MarineMax, Inc.'s working time is within reach of AI?
- An estimated 28% now and 33% by the end of 2028, on METR's long-run pace at four in five, from the workforce MarineMax, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does MarineMax, Inc. employ?
- 3,385 as of September 30, 2025, as its annual report for the period ending September 30, 2025 states.
- What kinds of work make up MarineMax, Inc.'s workforce?
- Read from its annual report as a blend of 3 industry staffing patterns, the largest Other Motor Vehicle Dealers; by those patterns the work is about 33% desk work, 18% people work and 49% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does MarineMax, Inc.'s annual report say about AI?
- 3 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 0, 0 and 3 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on November 8, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.