HubSpot, Inc. (HUBS)
Customer platform software, 8,882 employees. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 11, 2026. Ranked 55 of the 155 Technology companies read so far, by the share within reach now.
Within reach now
25%
End of 2028
69%
Employees, annual report
8,882
Leading staffing pattern
Software Publishers
Share of the working time within reach, long-run pace, four times in five
- Now25%
- End of 202755%
- End of 202869%
- End of 203075%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 25%
- Becomes checking a model's work 58%
- Handed over with lighter checks 10%
A software company whose filing counts 8,882 full-time employees by region and nothing by kind of work, so the whole workforce is read at software publishers.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 25% now, 55% at the end of 2027, 69% at the end of 2028, 75% at the end of 2030. By the patterns, the work is about 75% desk work, 23% people work and 2% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 25% of the working time stays with people (conversation, in-person and hands-on work), 58% becomes checking a model's work and 10% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
8,882 employees as of December 31, 2025 (stated). Not stated as the United States: 5,724 (64%) in the Americas, 2,480 in Europe and 678 in Asia Pacific.
The filing: “As of December 31, 2025, we had 8,882 full-time employees. Of these, 5,724 were in the Americas, 2,480 were in Europe, and 678 were in the Asia Pacific region.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Software Publishers | 100% | By description (c): the filing describes a customer platform sold by subscription (98% of revenue) to mid-market companies, with no count by kind of work, so the whole workforce is read at software publishers. |
What the filing says about the workforce: 8,882 full-time employees as of December 31, 2025 (8,246 a year earlier): 5,724 in the Americas, 2,480 in Europe, 678 in Asia Pacific; substantially all can work from home, an office or both.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Software Publishers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- Microsoft (MSFT, 223,000 employees)25% now, 69% by 2028
- Oracle (ORCL, 141,000 employees)26% now, 69% by 2028
- Salesforce, Inc. (CRM, 83,334 employees)25% now, 69% by 2028
- Uber Technologies, Inc. (UBER, 34,000 employees)29% now, 67% by 2028
- DoorDash, Inc. (DASH, 31,400 employees)29% now, 67% by 2028
- Adobe Inc. (ADBE, 31,360 employees)25% now, 69% by 2028
- ServiceNow, Inc. (NOW, 29,187 employees)25% now, 69% by 2028
- Synopsys, Inc. (SNPS, 28,000 employees)25% now, 69% by 2028
What the filing says about AI
109 sentences in the filing name AI. The filing says HubSpot aims to be the best at applying AI to help mid-market companies grow, that its ability to introduce AI products depends on research and development resources, and that failing to adapt to rapidly changing technology including AI could make its platform less competitive; it names AI in 109 sentences.
- “Forward-looking statements contained in this Annual Report on Form 10-K include, but are not limited to, statements about: our future financial and operational performance, including our expectations regarding our revenue, cost of revenue, gross margin and operating expenses; maintaining and expanding our customer base and increasing our average subscription revenue per customer; the impact of...”
- “If we fail to adapt and respond effectively to rapidly changing technology (including AI and machine learning), evolving industry standards and changing customer needs or requirements, our customer platform may become less competitive.”
- “Our ability to introduce new products and features, including new products and features that utilize AI is dependent on adequate research and development resources.”
- “We deliver seamless connection for customer-facing teams with a unified platform that includes three layers: Artificial Intelligence ("AI")-powered agents and engagement hubs, a Smart customer relationship management product ("CRM"), and a connected ecosystem supporting the customer platform with a marketplace of integrations, templates, expert partners, a community network, and an academy of e...”
- “Our AI-powered agents and engagement Hubs that enable companies to attract, engage, and delight customers throughout the customer lifecycle include Marketing, Sales, Service, Operations, Content and Commerce.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20223median 0
- Fiscal 202327median 1
- Fiscal 202455median 4
- Fiscal 2025109median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 8,882 | 2026-02-11 | 10-K |
| 2024-12-31 | 8,246 | 2025-02-12 | 10-K |
| 2023-12-31 | 7,663 | 2024-02-14 | 10-K |
| 2022-12-31 | 7,433 | 2023-02-16 | 10-K |
| 2021-12-31 | 5,895 | 2022-02-14 | 10-K |
| 2020-12-31 | 4,225 | 2021-02-16 | 10-K |
| 2019-12-31 | 3,387 | 2020-02-12 | 10-K |
| 2018-12-31 | 2,638 | 2019-02-12 | 10-K |
| 2017-12-31 | 2,081 | 2018-02-13 | 10-K |
| 2016-12-31 | 1,597 | 2017-02-16 | 10-K |
| 2015-12-31 | 1,157 | 2016-02-24 | 10-K |
| 2014-12-31 | 132 | 2015-03-05 | 10-K |
Limits of this reading
- The U.S. share is not stated: 64% in the Americas.
- The count is of full-time employees as the filing states it.
Source: the company's annual report on EDGAR, accession 0001193125-26-046646, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on HubSpot, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of HubSpot, Inc.'s working time is within reach of AI?
- An estimated 25% now and 69% by the end of 2028, on METR's long-run pace at four in five, from the workforce HubSpot, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does HubSpot, Inc. employ?
- 8,882 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up HubSpot, Inc.'s workforce?
- Read from its annual report as a blend of 1 industry staffing pattern, the largest Software Publishers; by those patterns the work is about 75% desk work, 23% people work and 2% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does HubSpot, Inc.'s annual report say about AI?
- 109 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 3, 27, 55 and 109 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.