Brunswick Corporation (BC)
Marine engine and boat plants, 60% hourly. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 13, 2026. Ranked 84 of the 161 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
19%
End of 2028
37%
Employees, annual report
14,000
Leading staffing pattern
Engine, Turbine, and Power Transmission Equipment Manufacturing
Share of the working time within reach, long-run pace, four times in five
- Now19%
- End of 202731%
- End of 202837%
- End of 203039%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 59%
- Becomes checking a model's work 32%
- Handed over with lighter checks 5%
The filing states 14,000 employees, 60% hourly, making marine engines, boats and electronics and distributing parts, with no count by segment, so the engine plants lead by description.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 19% now, 31% at the end of 2027, 37% at the end of 2028, 39% at the end of 2030. By the patterns, the work is about 39% desk work, 15% people work and 46% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 59% of the working time stays with people (conversation, in-person and hands-on work), 32% becomes checking a model's work and 5% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
14,000 employees as of December 31, 2025 (stated). Not stated as a count; about 1,800 U.S. employees belong to unions and U.S. revenue is 83%.
The filing: “As of December 31, 2025, we employed approximately 14,000 employees, 95 percent of whom were full-time.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Engine, Turbine, and Power Transmission Equipment Manufacturing | 40% | Propulsion is 36% of revenue, the Mercury outboard and sterndrive engine plants, which NAICS counts with other engine equipment (333618), read by description (c) as the largest part of the workforce since the filing counts no employees by segment. |
| Ship and Boat Building | 30% | The Boat segment (28% of revenue) builds Boston Whaler, Sea Ray and other boats in its plants, read at ship and boat building by segment revenue (c). |
| Merchant Wholesalers, Durable Goods (4232, 4233, 4235, 4236, 4237, and 4239 only) | 18% | Parts and Accessories (23% of revenue) distributes marine parts and accessories through its distribution businesses, which NAICS counts with other durable goods wholesalers (4239, in 4230A1), read by description (c) below its revenue share. |
| Navigational, Measuring, Electromedical, and Control Instruments Manufacturing | 12% | The Navico Group (13% of revenue) makes marine electronics, fishfinders, chartplotters and sensors, which NAICS counts with navigational instruments, read by segment revenue (c). |
What the filing says about the workforce: 95% full-time; about 60% hourly and 40% salaried; about 600 temporary and contingent workers and contractors outside the count (rule 8); about 1,800 U.S. employees in unions and 1,000 abroad in unions or works councils (20%); no occupational fatalities in 2025.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Engine, Turbine, and Power Transmission Equipment Manufacturing, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- GE Vernova Inc. (GEV, 75,000 employees)18% now, 35% by 2028
- Cummins Inc. (CMI, 67,400 employees)19% now, 36% by 2028
What the filing says about AI
6 sentences in the filing name AI. Six sentences: the company names AI-enabled approaches among its boating innovations and lists competitors' use of AI and machine learning among its risks.
- “Our strategy is focused on: Enhancing our unique, cycle resistant portfolio of industry-leading brands across multiple marine categories; Understanding and addressing the changing needs and behaviors of global boating participants; Investing in innovative, global product leadership and leveraging our leading brands to meet consumer needs; Providing customers industry-leading quality and custome...”
- “We are continuously and consistently innovating the future of recreational boating through frequent releases of new products, features, and functions; delivering intuitive and seamless solutions; advancing artificial intelligence-enabled approaches; and growing service, connectivity, autonomy, and alternative participation capabilities and businesses.”
- “Competitors may adopt new technologies and technological advancements, such as using artificial intelligence and machine learning to pursue new products, services, and approaches more quickly, successfully and effectively.”
- “Moreover, the rapid evolution and increased adoption of artificial intelligence technologies may intensify our cybersecurity risks.”
- “The adoption of new technologies, such as artificial intelligence or autonomous products, may result in new or enhanced regulations, litigation, or liability.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20231median 1
- Fiscal 20244median 4
- Fiscal 20256median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 14,000 | 2026-02-13 | 10-K |
| 2024-12-31 | 15,000 | 2025-02-14 | 10-K |
| 2023-12-31 | 17,300 | 2024-02-16 | 10-K |
| 2022-12-31 | 18,400 | 2023-02-16 | 10-K |
| 2021-12-31 | 18,582 | 2022-02-16 | 10-K |
| 2020-12-31 | 14,382 | 2021-02-16 | 10-K |
| 2019-12-31 | 12,828 | 2020-02-18 | 10-K |
| 2018-12-31 | 16,038 | 2019-02-19 | 10-K |
| 2017-12-31 | 15,116 | 2018-02-20 | 10-K |
| 2016-12-31 | 14,415 | 2017-02-17 | 10-K |
| 2015-12-31 | 12,607 | 2016-02-17 | 10-K |
| 2014-12-31 | 12,165 | 2015-02-20 | 10-K |
| 2013-12-31 | 15,701 | 2014-02-14 | 10-K |
| 2012-12-31 | 16,177 | 2013-02-21 | 10-K |
| 2011-12-31 | 15,356 | 2012-02-23 | 10-K |
| 2010-12-31 | 15,290 | 2011-02-18 | 10-K |
| 2009-12-31 | 15,003 | 2010-02-23 | 10-K |
| 2008-12-31 | 19,760 | 2009-02-24 | 10-K |
| 2007-12-31 | 27,050 | 2008-02-22 | 10-K |
| 2006-12-31 | 28,000 | 2007-02-23 | 10-K |
| 2005-12-31 | 27,500 | 2006-03-01 | 10-K |
| 2004-12-31 | 25,600 | 2005-03-04 | 10-K |
| 2003-12-31 | 23,225 | 2004-03-03 | 10-K |
| 2002-12-31 | 21,015 | 2003-03-11 | 10-K |
| 2001-12-31 | 20,700 | 2002-03-08 | 10-K405 |
| 2000-12-31 | 23,200 | 2001-03-09 | 10-K |
| 1999-12-31 | 26,600 | 2000-02-28 | 10-K405 |
| 1998-12-31 | 25,500 | 1999-03-24 | 10-K |
| 1997-12-31 | 25,300 | 1998-03-27 | 10-K405 |
| 1996-12-31 | 22,800 | 1997-03-28 | 10-K |
| 1995-12-31 | 20,900 | 1996-03-28 | 10-K |
| 1994-12-31 | 20,800 | 1995-03-23 | 10-K |
| 1993-12-31 | 18,000 | 1994-03-29 | 10-K |
Limits of this reading
- No count by segment: the split between engines, boats, parts distribution and electronics is by description and segment revenue (c).
- The U.S. share is not stated as a count; the data service's geography table has a negative line and was not used.
Source: the company's annual report on EDGAR, accession 0000014930-26-000027, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Brunswick Corporation, $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Brunswick Corporation's working time is within reach of AI?
- An estimated 19% now and 37% by the end of 2028, on METR's long-run pace at four in five, from the workforce Brunswick Corporation's own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Brunswick Corporation employ?
- 14,000 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up Brunswick Corporation's workforce?
- Read from its annual report as a blend of 4 industry staffing patterns, the largest Engine, Turbine, and Power Transmission Equipment Manufacturing; by those patterns the work is about 39% desk work, 15% people work and 46% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Brunswick Corporation's annual report say about AI?
- 6 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 1, 4 and 6 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.