Zillow Group, Inc. Class A (ZG)
Online real estate marketplace, 7,068 employees. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 11, 2026. Ranked 19 of the 28 Communication Services companies read so far, by the share within reach now.
Within reach now
26%
End of 2028
65%
Employees, annual report
7,068
Leading staffing pattern
Web Search Portals, Libraries, Archives, and Other Information Services
Share of the working time within reach, long-run pace, four times in five
- Now26%
- End of 202754%
- End of 202865%
- End of 203071%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 30%
- Becomes checking a model's work 52%
- Handed over with lighter checks 12%
A real estate marketplace whose filing states 7,068 employees and nothing by kind of work, so the web portal pattern leads by description with a tenth at mortgage lending.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 26% now, 54% at the end of 2027, 65% at the end of 2028, 71% at the end of 2030. By the patterns, the work is about 71% desk work, 24% people work and 5% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 30% of the working time stays with people (conversation, in-person and hands-on work), 52% becomes checking a model's work and 12% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
7,068 employees as of December 31, 2025 (stated). The filing describes only the United States residential real estate market, so the U.S. share is recorded as 1 with a flag; no count by country is stated.
The filing: “As of December 31, 2025, we had 7,068 employees.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Web Search Portals, Libraries, Archives, and Other Information Services | 90% | By description (c): the filing describes an online real estate marketplace whose employees build and run its apps, listings, rentals and agent software, a web portal (NAICS 519290) as the site reads marketplace operators, with no count by kind of work. |
| Nondepository Credit Intermediation | 10% | By description (c): Zillow Home Loans originates mortgages (mortgage revenue inside its residential and sales lines), nondepository lending, with no count of its staff, so a tenth is read there. |
What the filing says about the workforce: 7,068 employees as of December 31, 2025 (6,856 a year earlier); nearly all may work from wherever they are most productive under its flexible workforce model; over 83,000 hours of learning content completed in 2025.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Web Search Portals, Libraries, Archives, and Other Information Services, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- Alphabet (GOOGL, 190,820 employees)25% now, 65% by 2028
- eBay Inc. (EBAY, 12,300 employees)25% now, 65% by 2028
- Clarivate Plc (CLVT, 12,000 employees)29% now, 64% by 2028
What the filing says about AI
21 sentences in the filing name AI. The filing describes Zillow Pro, an integrated AI-powered suite for agents, and training on AI adoption and development skills; it names AI in 21 sentences.
- “Form 10-K Summary 107 Signatures 108 i Table of Contents GLOSSARY OF TERMS As used in this Annual Report on Form 10-K, the terms identified below have the meanings specified below unless otherwise noted or the context indicates otherwise: Abbreviation, Acronym or Common Term Definition Zillow Group, "the Company," "we," "us" and "our" Refers to Zillow Group, Inc., unless the context indicates o...”
- “These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those risks, uncertainties and assumptions described in Part I, Item 1A (Risk Factors) of this report, including, but not limited to risks related to: the health and stability of the economy and United States residential real estate industry, including changes in inflationary conditions,...”
- “Additionally, we also introduced Zillow Pro, a membership that brings together Zillow's most impactful tools and services into an integrated, AI-powered suite that helps growth-oriented agents scale their businesses.”
- “In addition, we rolled out new tools like AI Assist, a conversational leasing assistant powered by an exclusive integration with Elise AI, to simplify communication between renters and property managers, speeding up leasing.”
- “Additionally, real estate professionals now have access to Zillow Pro, a membership that brings together Zillow's most impactful tools and services into an integrated, AI-powered suite that helps growth-oriented agents scale their businesses.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20211median 0
- Fiscal 20221median 0
- Fiscal 20239median 1
- Fiscal 202411median 4
- Fiscal 202521median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 7,068 | 2026-02-11 | 10-K |
| 2024-12-31 | 6,856 | 2025-02-11 | 10-K |
| 2022-12-31 | 5,724 | 2023-02-15 | 10-K |
| 2021-12-31 | 8,005 | 2022-02-10 | 10-K |
| 2020-12-31 | 5,504 | 2021-02-12 | 10-K |
| 2019-12-31 | 5,249 | 2020-02-19 | 10-K |
| 2018-12-31 | 4,336 | 2019-02-21 | 10-K |
| 2017-12-31 | 3,181 | 2018-02-15 | 10-K |
| 2016-12-31 | 2,776 | 2017-02-07 | 10-K |
| 2015-12-31 | 2,204 | 2016-02-12 | 10-K |
Limits of this reading
- The U.S. share is recorded as 1 because the filing describes only the U.S. market; it states no count by country.
- No count by kind of work: the mortgage lending share is by description (c).
Source: the company's annual report on EDGAR, accession 0001617640-26-000015, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Zillow Group, Inc. Class A, $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Zillow Group, Inc. Class A's working time is within reach of AI?
- An estimated 26% now and 65% by the end of 2028, on METR's long-run pace at four in five, from the workforce Zillow Group, Inc. Class A's own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Zillow Group, Inc. Class A employ?
- 7,068 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states. About 100% in the U.S.
- What kinds of work make up Zillow Group, Inc. Class A's workforce?
- Read from its annual report as a blend of 2 industry staffing patterns, the largest Web Search Portals, Libraries, Archives, and Other Information Services; by those patterns the work is about 71% desk work, 24% people work and 5% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Zillow Group, Inc. Class A's annual report say about AI?
- 21 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 1, 1, 9, 11 and 21 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.