Rush Enterprises, Inc. (RUSHA)
Commercial truck dealerships, 7,937 employees. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 25, 2026. Ranked 52 of the 161 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
22%
End of 2028
32%
Employees, annual report
7,937
Leading staffing pattern
Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers
Share of the working time within reach, long-run pace, four times in five
- Now22%
- End of 202730%
- End of 202832%
- End of 203033%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 67%
- Becomes checking a model's work 22%
- Handed over with lighter checks 11%
A truck dealership group whose filing counts 7,355 U.S. and 582 Canadian employees and nothing by kind of work, so the whole workforce is read at motor vehicle wholesaling.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 22% now, 30% at the end of 2027, 32% at the end of 2028, 33% at the end of 2030. By the patterns, the work is about 33% desk work, 17% people work and 50% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 67% of the working time stays with people (conversation, in-person and hands-on work), 22% becomes checking a model's work and 11% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
7,937 employees as of December 31, 2025 (sum of stated parts). Stated by count: 7,355 of 7,937 employees in the U.S. and 582 in Canada.
The filing: “On December 31, 2025, we employed 7,355 people in the U.S. and 582 people in Canada.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers | 100% | By description (c): the filing describes commercial truck dealerships selling, servicing and supplying parts for heavy and medium-duty trucks, commercial truck dealing (NAICS 423110), with no count by kind of work, so the whole workforce is read at motor vehicle wholesaling, as Penske's truck dealerships were. |
What the filing says about the workforce: 7,355 employees in the U.S. and 582 in Canada on December 31, 2025 (7,937; 7,388 in the U.S. a year earlier); less than 1% part-time; independent contractors not regularly used; a $15 minimum hourly wage; 2,433 of 7,391 eligible employees in the stock purchase plan.
Companies read with the same leading pattern
Other companies whose largest staffing pattern is also Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.
- LKQ Corporation (LKQ, 44,000 employees)22% now, 32% by 2028
- Copart, Inc. (CPRT, 11,900 employees)22% now, 32% by 2028
- RB Global, Inc. (RBA, 8,700 employees)26% now, 39% by 2028
What the filing says about AI
10 sentences in the filing name AI. The filing says it incorporates AI into various aspects of its business and some products and services and intends to expand that use, and that failing to integrate AI effectively could put it at a competitive disadvantage.
- “We use AI in our business and challenges with properly incorporating AI into our business and managing its use could result in reputational harm, competitive harm and legal liability.”
- “We incorporate AI into various aspects of our business and certain of the products and services that we offer, and we intend to continue expanding our use of AI in our business operations.”
- “If we are unable to effectively integrate AI into our business processes or keep pace with rapidly evolving AI technological developments, we may face a competitive disadvantage.”
- “At the same time, the use or offering of AI technologies may result in new or expanded risks and liabilities, including enhanced government or regulatory scrutiny, litigation, privacy and compliance issues, ethical concerns, confidentiality, reputational harm, and security risks.”
- “It is difficult to predict all the risks related to the use of AI.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20230median 1
- Fiscal 20240median 4
- Fiscal 202510median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 7,355 | 2026-02-25 | 10-K |
| 2024-12-31 | 7,388 | 2025-02-24 | 10-K |
| 2023-12-31 | 7,860 | 2024-02-23 | 10-K |
| 2022-12-31 | 7,418 | 2023-02-23 | 10-K |
| 2021-12-31 | 7,166 | 2022-02-24 | 10-K |
| 2020-12-31 | 6,307 | 2021-02-24 | 10-K |
| 2019-12-31 | 7,244 | 2020-02-26 | 10-K |
| 2018-12-31 | 7,214 | 2019-02-25 | 10-K |
| 2017-12-31 | 6,825 | 2018-03-01 | 10-K |
| 2016-12-31 | 6,180 | 2017-03-01 | 10-K |
| 2015-12-31 | 6,700 | 2016-02-29 | 10-K |
| 2014-12-31 | 6,297 | 2015-03-02 | 10-K |
| 2013-12-31 | 5,295 | 2014-03-03 | 10-K |
| 2012-12-31 | 4,372 | 2013-03-15 | 10-K |
| 2011-12-31 | 3,865 | 2012-03-15 | 10-K |
| 2010-12-31 | 3,010 | 2011-03-11 | 10-K |
| 2009-12-31 | 2,465 | 2010-03-12 | 10-K |
| 2008-12-31 | 2,706 | 2009-03-13 | 10-K |
| 2007-12-31 | 2,952 | 2008-03-13 | 10-K |
| 2006-12-31 | 2,912 | 2007-03-15 | 10-K |
| 2005-12-31 | 2,507 | 2006-03-13 | 10-K |
| 2004-12-31 | 1,924 | 2005-03-15 | 10-K |
| 2003-12-31 | 1,880 | 2004-03-30 | 10-K |
| 2002-12-31 | 1,850 | 2003-03-28 | 10-K |
| 2001-12-31 | 1,900 | 2002-04-01 | 10-K405 |
| 2000-12-31 | 1,900 | 2001-03-29 | 10-K405 |
| 1999-12-31 | 1,704 | 2000-03-30 | 10-K405 |
| 1998-12-31 | 1,306 | 1999-03-31 | 10-K |
| 1997-12-31 | 983 | 1998-03-31 | 10-K |
| 1996-12-31 | 700 | 1997-03-31 | 10-K |
Limits of this reading
- The collector's 7,391 is the count of employees eligible for the stock purchase plan; the filing's U.S. and Canadian counts sum to 7,937 (rule 2).
Source: the company's annual report on EDGAR, accession 0001437749-26-005424, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Rush Enterprises, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Rush Enterprises, Inc.'s working time is within reach of AI?
- An estimated 22% now and 32% by the end of 2028, on METR's long-run pace at four in five, from the workforce Rush Enterprises, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Rush Enterprises, Inc. employ?
- 7,937 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states as the sum of the parts it gives. About 93% in the U.S.
- What kinds of work make up Rush Enterprises, Inc.'s workforce?
- Read from its annual report as a blend of 1 industry staffing pattern, the largest Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers; by those patterns the work is about 33% desk work, 17% people work and 50% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Rush Enterprises, Inc.'s annual report say about AI?
- 10 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 0, 0 and 10 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.