Rocky Brands, Inc. (RCKY)
Boot maker with its own plants abroad. Read November 11, 2026 from the annual report for the period ending December 31, 2025, filed March 11, 2026. Ranked 220 of the 240 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
13%
projected from METR's April 2026 measurement and Epoch's November 2026 index
End of 2028
15%
Employees, annual report
2,200
Leading staffing pattern
Footwear Manufacturing
Share of the working time within reach, long-run pace, four times in five
Now is projected from METR's April 2026 measurement and Epoch's November 2026 index.
- Now13%
- End of 202714%
- End of 202815%
- End of 203015%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 65%
- Becomes checking a model's work 28%
- Handed over with lighter checks 6%
A footwear company whose filing states its total and the count in its own manufacturing facilities.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 13% now, 14% at the end of 2027, 15% at the end of 2028, 15% at the end of 2030. By the patterns, the work is about 15% desk work, 5% people work and 80% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 65% of the working time stays with people (conversation, in-person and hands-on work), 28% becomes checking a model's work and 6% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
2,200 employees as of December 31, 2025 (stated). Not stated. About 1,700 work in manufacturing facilities in the Dominican Republic, Puerto Rico and Chuzhou, China.
The filing: “As of December 31, 2025, we employed over 2,200 employees.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Footwear Manufacturing | 100% | Counted in part (a): about 1,700 of over 2,200 work in its own footwear manufacturing facilities; the sales, distribution and office staff have no count and stay inside. |
What the filing says about the workforce: Approximately 1,700 employees work in manufacturing facilities in the Dominican Republic, Puerto Rico and China.
What the filing says about AI
7 sentences in the filing name AI. The filing says it may use artificial intelligence, including generative AI and machine learning, to support its business operations, and names the risks.
- “We may use artificial intelligence in our business, which could result in reputational harm, competitive harm, and legal liability, and adversely affect our business, results of operations and financial condition.”
- “We may leverage artificial intelligence, including generative artificial intelligence and machine learning, to support our business operations.”
- “We may also use products and services from third parties that use integrated artificial intelligence technology.”
- “Our competitors or other third parties may incorporate artificial intelligence into their operational processes more quickly or more successfully than us, which could have a material adverse effect on our competitive position, reputation and operations.”
- “In addition, there are significant risks involved in developing and deploying artificial intelligence and there can be no assurance that the usage of artificial intelligence will be beneficial to our business, including our efficiency or profitability.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20230median 1
- Fiscal 20240median 4
- Fiscal 20257median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2025-12-31 | 2,200 | 2026-03-11 | 10-K |
| 2024-12-31 | 2,530 | 2025-03-17 | 10-K |
| 2023-12-31 | 2,060 | 2024-03-15 | 10-K |
| 2022-12-31 | 2,490 | 2023-03-10 | 10-K |
| 2021-12-31 | 2,800 | 2022-03-15 | 10-K |
| 2020-12-31 | 1,980 | 2021-03-16 | 10-K |
| 2019-12-31 | 1,899 | 2020-03-06 | 10-K |
| 2018-12-31 | 2,087 | 2019-03-13 | 10-K |
| 2017-12-31 | 2,061 | 2018-03-12 | 10-K |
| 2016-12-31 | 2,383 | 2017-03-09 | 10-K |
| 2015-12-31 | 2,418 | 2016-03-03 | 10-K |
| 2014-12-31 | 2,714 | 2015-02-27 | 10-K |
| 2013-12-31 | 2,546 | 2014-03-06 | 10-K |
| 2012-12-31 | 2,225 | 2013-03-04 | 10-K |
| 2011-12-31 | 2,225 | 2012-02-28 | 10-K |
| 2010-12-31 | 2,450 | 2011-02-28 | 10-K |
| 2009-12-31 | 2,000 | 2010-03-02 | 10-K |
| 2008-12-31 | 1,650 | 2009-03-03 | 10-K |
| 2007-12-31 | 1,600 | 2008-03-06 | 10-K |
| 2006-12-31 | 1,325 | 2007-03-15 | 10-K |
| 2005-12-31 | 1,900 | 2006-03-16 | 10-K |
| 2004-12-31 | 1,079 | 2005-03-16 | 10-K |
| 2003-12-31 | 1,010 | 2004-03-30 | 10-K |
| 2002-12-31 | 814 | 2003-03-27 | 10-K |
| 2001-12-31 | 929 | 2002-03-28 | 10-K405 |
| 2000-12-31 | 1,167 | 2001-04-02 | 10-K |
| 1999-12-31 | 1,397 | 2000-03-30 | 10-K |
| 1998-12-31 | 1,752 | 1999-03-31 | 10-K |
| 1997-12-31 | 1,666 | 1998-03-27 | 10-K |
| 1996-12-31 | 1,530 | 1997-03-31 | 10-K405 |
Limits of this reading
- The roughly 500 employees outside the plants are not counted by kind of work and are read inside the manufacturing pattern.
Source: the company's annual report on EDGAR, accession 0001437749-26-007634, the filing. Read by Claude Fable 5.2 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Rocky Brands, Inc., $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Rocky Brands, Inc.'s working time is within reach of AI?
- An estimated 13% now and 15% by the end of 2028, on METR's long-run pace at four in five, from the workforce Rocky Brands, Inc.'s own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Rocky Brands, Inc. employ?
- 2,200 as of December 31, 2025, as its annual report for the period ending December 31, 2025 states.
- What kinds of work make up Rocky Brands, Inc.'s workforce?
- Read from its annual report as a blend of 1 industry staffing pattern, the largest Footwear Manufacturing; by those patterns the work is about 15% desk work, 5% people work and 80% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Rocky Brands, Inc.'s annual report say about AI?
- 7 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 0, 0 and 7 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.2 read the annual report under the Index's written rubric (version 1) on November 11, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.