Deckers Outdoor Corporation (DECK)
Footwear brands with stores, 2,200 store employees counted. Read October 19, 2026 from the annual report for the period ending March 31, 2026, filed May 22, 2026. Ranked 11 of the 184 Consumer Cyclical companies read so far, by the share within reach now.
Within reach now
27%
End of 2028
40%
Employees, annual report
6,000
Leading staffing pattern
Apparel, Piece Goods, and Notions Merchant Wholesalers
Share of the working time within reach, long-run pace, four times in five
- Now27%
- End of 202737%
- End of 202840%
- End of 203041%
What changes for its people by the end of 2028, by its industries' figures
- Stays with people 59%
- Becomes checking a model's work 26%
- Handed over with lighter checks 14%
Deckers’ approximately 6,000 employees design, source and sell UGG and HOKA footwear, 2,200 of them in its stores by the filing’s count, the rest read at footwear wholesaling.
The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.
What follows from the reading
Share of working time within reach of AI, on the long-run pace at four in five: 27% now, 37% at the end of 2027, 40% at the end of 2028, 41% at the end of 2030. By the patterns, the work is about 41% desk work, 25% people work and 34% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 59% of the working time stays with people (conversation, in-person and hands-on work), 26% becomes checking a model's work and 14% could be handed over with lighter checks, from the industries' own figures, not the company's roles.
Headcount
6,000 employees as of March 31, 2026 (stated). The filing counts no employees by country; 58% of revenue is in the United States.
The filing: “As of March 31, 2026, we employed approximately 6,000 global employees, reflecting an increase of 9.1%, compared to March 31, 2025. This includes approximately 2,200 employees in our retail stores but excludes temporary and seasonal employees.”
The workforce as industry patterns
| Pattern | Share | Reason, from the filing |
|---|---|---|
| Apparel, Piece Goods, and Notions Merchant Wholesalers | 63% | By description (c): the UGG and HOKA brands, designed, sourced from third-party factories and sold wholesale and online, footwear wholesaling; the remainder after the counted store employees. |
| Shoe Retailers | 37% | By (a): the filing counts approximately 2,200 employees in its retail stores, 37% of 6,000, shoe retailers. |
What the filing says about the workforce: Approximately 6,000 employees, up 9.1% in the year, including about 2,200 in retail stores; temporary and seasonal employees excluded; 92.3% survey participation.
What the filing says about AI
11 sentences in the filing name AI. The filing names AI eleven times, among competitive factors: data analytics and AI that competitors may leverage.
- “Consequently, actual future results could differ materially from our expectations due to a number of factors including, but not limited to: global geopolitical conflicts, instability and uncertainty, including the resulting impact on our supply chain; United States ( US ) and international trade policies, tariffs and retaliatory measures, including the impact on our results of operations; chang...”
- “Competition in our markets is influenced by factors such as Table of Contents 14 brand recognition, product innovation and performance, pricing, speed‑to‑market, marketing effectiveness, use of data analytics and AI , access to manufacturing capacity, and control of distribution channels.”
- “Some of our competitors also have substantially greater financial, technological, manufacturing, marketing, and distribution resources than we do, as well as broader brand awareness, which may enable them to compete more effectively on price, accelerate product development, leverage advanced data analytics or AI , adapt to technological changes, and withstand periods of excess inventory or redu...”
- “Our operations also depend on the continued performance of internal information systems and third-party technology providers, including systems utilizing data analytics and AI , to prevent unauthorized access and to respond quickly and effectively to data security incidents.”
- “Our success may depend on the continued effectiveness of third‑party digital platforms and marketplaces, which may change algorithms, policies, fee structures, data access, or content moderation practices, including through increased use of AI ‑driven tools, in ways that reduce traffic, increase customer acquisition costs, or otherwise diminish the effectiveness of our marketing and sales efforts.”
Its annual reports, year by year
Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector
- Fiscal 20210median 0
- Fiscal 20220median 0
- Fiscal 20234median 1
- Fiscal 20247median 4
- Fiscal 202511median 10
Headcount by filing year
As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.
| Period | Employees | Filed | Filing |
|---|---|---|---|
| 2026-03-31 | 6,000 | 2026-05-22 | 10-K |
| 2025-03-31 | 5,500 | 2025-05-23 | 10-K |
| 2024-03-31 | 4,800 | 2024-05-24 | 10-K |
| 2023-03-31 | 4,200 | 2023-05-26 | 10-K |
| 2022-03-31 | 4,000 | 2022-05-27 | 10-K |
| 2021-03-31 | 3,400 | 2021-05-28 | 10-K |
| 2020-03-31 | 3,600 | 2020-06-01 | 10-K |
| 2019-03-31 | 3,500 | 2019-05-30 | 10-K |
| 2018-03-31 | 3,500 | 2018-05-30 | 10-K |
| 2017-03-31 | 3,300 | 2017-05-30 | 10-K |
| 2016-03-31 | 3,500 | 2016-05-31 | 10-K |
| 2015-03-31 | 3,400 | 2015-06-01 | 10-K |
| 2013-12-31 | 3,200 | 2014-03-03 | 10-K |
| 2012-12-31 | 2,300 | 2013-03-01 | 10-K |
| 2011-12-31 | 1,900 | 2012-02-29 | 10-K |
| 2010-12-31 | 1,500 | 2011-03-01 | 10-K |
| 2009-12-31 | not read | 2010-03-01 | 10-K |
| 2008-12-31 | 640 | 2009-03-02 | 10-K |
| 2007-12-31 | 420 | 2008-02-29 | 10-K |
| 2006-12-31 | 276 | 2007-03-16 | 10-K |
| 2005-12-31 | 191 | 2006-03-09 | 10-K |
| 2004-12-31 | 156 | 2005-03-16 | 10-K |
| 2003-12-31 | 134 | 2004-03-26 | 10-K |
| 2002-12-31 | 133 | 2003-03-31 | 10-K |
| 2001-12-31 | 98 | 2002-03-29 | 10-K |
| 2000-12-31 | 105 | 2001-03-30 | 10-K |
| 1999-12-31 | 112 | 2000-03-30 | 10-K |
| 1998-12-31 | 161 | 1999-03-31 | 10-K |
| 1997-12-31 | 188 | 1998-03-31 | 10-K |
| 1996-12-31 | 196 | 1997-03-31 | 10-K405 |
Limits of this reading
- Temporary and seasonal employees are outside the count (rule 8).
- The products are made by third-party factories; the non-store workforce is read at wholesaling by description.
Source: the company's annual report on EDGAR, accession 0001628280-26-037664, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.
The report on Deckers Outdoor Corporation, $29
This page as a document to keep, with what it does not show: the share within reach at every date on three paces and two reliabilities, a typical workforce of this shape at the stated headcount role by role and task by task (the industries' staffing, never the company's roster), where to start, what changes for the people and what they would learn, every sentence in the filing that names AI, the headcount by year, the companies read with the same leading pattern, the method and a citation line. To print or save as a PDF, open again in your browser for a year.
See the report, $29See the sample first: Walmart's report is free
Questions about this company
- How much of Deckers Outdoor Corporation's working time is within reach of AI?
- An estimated 27% now and 40% by the end of 2028, on METR's long-run pace at four in five, from the workforce Deckers Outdoor Corporation's own annual report describes and BLS staffing patterns for its industries, never from a roster. It is an estimate with a stated method. It is not a forecast of jobs lost or of savings, and it says nothing about what the company will do.
- How many people does Deckers Outdoor Corporation employ?
- 6,000 as of March 31, 2026, as its annual report for the period ending March 31, 2026 states.
- What kinds of work make up Deckers Outdoor Corporation's workforce?
- Read from its annual report as a blend of 2 industry staffing patterns, the largest Apparel, Piece Goods, and Notions Merchant Wholesalers; by those patterns the work is about 41% desk work, 25% people work and 34% body work. Each share has a one-sentence reason on this page that can be checked against the filing.
- What does Deckers Outdoor Corporation's annual report say about AI?
- 11 sentences in the filing name AI. Its annual reports for fiscal 2021 to 2025 name it in 0, 0, 4, 7 and 11 sentences, year by year. They are counted and quoted on this page, never judged: a count says how much a filing talks about AI, not what the company does with it.
- How is this estimated?
- Claude Fable 5.1 read the annual report under the Index's written rubric (version 1) on October 19, 2026: the stated headcount, the share in the U.S. when stated, and the workforce as a blend of industry staffing patterns. The estimates are the site's industry estimates weighted by those shares, from O*NET tasks with estimated lengths and METR's measurements of how long a task AI models can finish. A company can write to info@stratussc.com to have its reading checked against its filing.
Embed these figures on your site
A small card with the share of working time within reach now and at the end of 2027, 2028 and 2030, the date and a link back. Free under CC BY 4.0; the card carries the credit.