Monster Beverage Corporation (MNST)

Energy drink company, two thirds sales and marketing. Read October 19, 2026 from the annual report for the period ending December 31, 2025, filed February 27, 2026. Ranked 56 of the 71 Consumer Defensive companies read so far, by the share within reach now.

Monster Beverage’s 6,891 employees in 80 countries are 4,555 in sales and marketing and 2,336 in corporate and operational capacities, read whole at beverage manufacturing by description.

The figures on this page come from the company's own annual report and from BLS staffing patterns for its industries, never from a roster. They are estimates with a stated method. Nothing here says what the company will do: within reach is not a forecast of jobs lost or of savings.

What follows from the reading

Share of working time within reach of AI, on the long-run pace at four in five: 15% now, 22% at the end of 2027, 24% at the end of 2028, 24% at the end of 2030. By the patterns, the work is about 24% desk work, 19% people work and 56% body work. These are the site's industry estimates weighted by the shares below: estimates with a stated method and range, not a forecast of what the company will do. By the same patterns, at the end of 2028 about 76% of the working time stays with people (conversation, in-person and hands-on work), 17% becomes checking a model's work and 7% could be handed over with lighter checks, from the industries' own figures, not the company's roles.

Headcount

6,891 employees as of December 31, 2025 (stated). 4,559 employees are in North America, 1,576 in EMEA, 448 in Latin America and 308 in Asia Pacific; the U.S. alone is not counted.

The filing: “As of December 31, 2025, we have employees in 80 countries, with a total of 6,891 employees working worldwide.”

The workforce as industry patterns

What the filing says about the workforce: 6,891 employees in 80 countries: 4,559 North America, 448 Latin America, 308 Asia Pacific, 1,576 EMEA; 5,773 full-time and 1,118 part-time; 2,336 in corporate and operational capacities (administration, human resources, legal, information technology, operations, facilities, warehouse, product development, regulatory and accounting) and 4,555 in sales and marketing.

Companies read with the same leading pattern

Other companies whose largest staffing pattern is also Beverage Manufacturing, largest first, each read from its own annual report. Within reach now and at the end of 2028, long-run pace, four in five.

• The Coca-Cola Company (KO, 65,900 employees)15% now, 24% by 2028
• Keurig Dr Pepper Inc. (KDP, 30,600 employees)15% now, 24% by 2028
• Coca-Cola Consolidated, Inc. (COKE, 17,000 employees)15% now, 24% by 2028
• Molson Coors Beverage Company (TAP, 16,200 employees)15% now, 25% by 2028
• Primo Brands Corporation (PRMB, 12,600 employees)15% now, 24% by 2028
• Constellation Brands, Inc. (STZ, 9,400 employees)15% now, 24% by 2028

What the filing says about AI

10 sentences in the filing name AI. The filing names AI ten times, as risks: AI shopping agents that may recommend other products, and the risks of its own use of AI in operations.

• “Additionally, as shopping patterns are being affected by the digital evolution, with customers embracing shopping by way of mobile device applications, e-commerce retailers, e-commerce websites or platforms or artificial intelligence shopping agents, we may be unable to address or anticipate changes in consumer shopping preferences or engage with our customers on their preferred platforms.”
• “Moreover, artificial intelligence shopping agents may autonomously recommend products that are not ours and, in some cases, directly compete with our products.”
• “Our use of artificial intelligence technologies in our operations may expose us to risks.”
• “We rely on artificial intelligence ("AI") technologies to support and enhance various aspects of our products, services, and internal operations.”
• “In particular, AI models can generate inaccurate, biased, or unpredictable outputs, and failures in data quality, system design, or oversight could result in operational disruptions, security or privacy incidents, reputational challenges, and other harms.”

Its annual reports, year by year

Sentences naming AI in each annual report, counted by one rule, beside the median report in the Index that year. Each count links its filing. Every company, by year and sector

• Fiscal 20210median 0
• Fiscal 20220median 0
• Fiscal 20230median 1
• Fiscal 20240median 4
• Fiscal 202510median 10

Headcount by filing year

As reported in each year's annual report, with the filing. A year marked not read had no figure the reading could take from the report's text.

Limits of this reading

• The 2,336 corporate and operational count bundles administration with operations, facilities, warehouse and product development, so it stays inside the pattern (rule 6).
• The filing counts no production employees; the beverage pattern’s plant staffing is read loosely against a workforce that is two thirds sales and marketing.

Source: the company's annual report on EDGAR, accession 0001104659-26-020831, the filing. Read by Claude Fable 5.1 under rubric version 1, by the method. A company can write to info@stratussc.com to have its reading checked against its filing.